diff --git a/arg-parsing-test.bats b/arg-parsing-test.bats
index 0600f49..2957514 100644
--- a/arg-parsing-test.bats
+++ b/arg-parsing-test.bats
@@ -28,7 +28,7 @@ write_env_file() {
 }
 
 write_conf_file() {
-	# Write a config-file to override '.env'.
+	# Write a configuration file to override '.env'.
 	cat <<-EOF > conf
 		GIT_DEPLOY_APPEND_HASH=conf-file
 	EOF
@@ -59,7 +59,7 @@ write_conf_file() {
 	write_env_file
 	write_conf_file
 
-	parse_args --config-file conf
+	parse_args --config conf
 	assert that "$append_hash" = "conf-file"
 }
 
@@ -68,11 +68,17 @@ write_conf_file() {
 	write_env_file
 	write_conf_file
 
-	parse_args --config-file conf --no-hash
+	parse_args --config conf --no-hash
 	assert that "$append_hash" = "false"
 }
 @test '        sets a commit message with spaces in it.' {
 	parse_args --message "a message"
 	assert that "$commit_message" = "a message"
 }
+@test '        correctly handles positional args.' {
+	parse_args pos-dir pos-branch pos-repo
+	assert that "$deploy_directory" = "pos-dir"
+	assert that "$deploy_branch" = "pos-branch"
+	assert that "$repo" = "pos-repo"
+}
 
diff --git a/deploy.sh b/deploy.sh
index 7a8c5a5..20fb070 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -3,7 +3,7 @@ set -o errexit #abort if any command fails
 me=$(basename "$0")
 
 help_message="\
-Usage: $me [-c FILE] [<options>]
+Usage: $me [-c <FILE>] [<options>] [<directory> [<branch> [<repository>]]]
 Deploy generated files to a git branch.
 
 Options:
@@ -15,7 +15,7 @@ Options:
                            deploy branch.
   -n, --no-hash            Don't append the source commit's hash to the deploy
                            commit's message.
-  -c, --config-file PATH   Override default & environment variables' values
+  -c, --config PATH        Override default & environment variables' values
                            with those in set in the file at 'PATH'. Must be the
                            first option specified.
 
@@ -28,7 +28,15 @@ Variables:
 These variables have default values defined in the script. The defaults can be
 overridden by environment variables. Any environment variables are overridden
 by values set in a '.env' file (if it exists), and in turn by those set in a
-file specified by the '--config-file' option."
+file specified by the '--config' option.
+
+Positional Args:
+
+At the end of the command, you can optionally specify the directory, branch,
+and repository as well. Earlier values are required to specify later ones. For
+example, in order to specify <branch>, you must also specify <directory>. Like
+the command-line options, these will override values set in configuration files
+and the environment."
 
 parse_args() {
 	# Set args from a local environment file.
@@ -37,7 +45,7 @@ parse_args() {
 	fi
 
 	# Set args from file specified on the command-line.
-	if [[ $1 = "-c" || $1 = "--config-file" ]]; then
+	if [[ $1 = "-c" || $1 = "--config" ]]; then
 		source "$2"
 		shift 2
 	fi
@@ -48,7 +56,7 @@ parse_args() {
 	while : ; do
 		if [[ $1 = "-h" || $1 = "--help" ]]; then
 			echo "$help_message"
-			return 0
+			exit 0
 		elif [[ $1 = "-v" || $1 = "--verbose" ]]; then
 			verbose=true
 			shift
@@ -61,6 +69,16 @@ parse_args() {
 		elif [[ $1 = "-n" || $1 = "--no-hash" ]]; then
 			GIT_DEPLOY_APPEND_HASH=false
 			shift
+		elif [[ -n ${1} ]]; then
+			# Set positional args
+			GIT_DEPLOY_DIR=$1
+			if [[ -n $2 ]]; then
+				GIT_DEPLOY_BRANCH=$2
+			fi
+			if [[ -n $3 ]]; then
+				GIT_DEPLOY_REPO=$3
+			fi
+			break
 		else
 			break
 		fi
diff --git a/readme.md b/readme.md
index 8a5f013..926ae64 100644
--- a/readme.md
+++ b/readme.md
@@ -37,9 +37,12 @@ Do this every time you want to deploy, or have your CI server do it.
 5. run `./deploy.sh`
 
 ### options
+
+`deploy.sh [--config <FILE>] [<options>] [<directory> [<branch> [<repository>]]]`
+
 `-h`, `--help`: show the program's help info.
 
-`-c`, `--config-file`: specify a file that overrides the script's default configuration, or those values set in `.env`. The syntax for this file should be normal `var=value` declarations. __This option _must_ come first on the command-line__.
+`-c`, `--config`: specify a file that overrides the script's default configuration, or those values set in `.env`. The syntax for this file should be normal `var=value` declarations. __This option _must_ come first on the command-line__.
 
 `-m`, `--message <message>`: specify message to be used for the commit on `deploy_branch`. By default, the message is the title of the source commit, prepended with 'publish: '.
 
@@ -47,4 +50,6 @@ Do this every time you want to deploy, or have your CI server do it.
 
 `-v`, `--verbose`: echo expanded commands as they are executed, using the xtrace option. This can be useful for debugging, as the output will include the values of variables that are being used, such as $commit_title and $deploy_directory. However, the script makes special effort to not output the value of $repo, as it may contain a secret authentication token.
 
-`-e`, `--allow-empty`: allow deployment of an empty directory. By default, the script will abort if `deploy_directory` is empty.
\ No newline at end of file
+`-e`, `--allow-empty`: allow deployment of an empty directory. By default, the script will abort if `deploy_directory` is empty.
+
+`[<directory> [<branch> [<repository>]]]`: set the directory/branch/repository. __These options _must_ come at the end of the command-line__. Also, in order to specify later options, you _must_ specify each earlier one. So in order to specify "repository", you need to also specify "directory" and "branch".