diff --git a/react/README.md b/react/README.md
index d1ce8c73da..dd5592f4ed 100644
--- a/react/README.md
+++ b/react/README.md
@@ -117,6 +117,10 @@
 
 ## Quotes
   - Always use double quotes (`"`) for JSX attributes, but single quotes for all other JS.
+
+  > Why? JSX attributes [can't contain escaped quotes](http://eslint.org/docs/rules/jsx-quotes), so double quotes make conjunctions like `"don't"` easier to type.
+  > Regular HTML attributes also typically use double quotes instead of single, so JSX attributes mirror this convention.
+
     ```javascript
     // bad
     <Foo bar='bar' />