diff --git a/dev-proxy/Announcement.cs b/dev-proxy/Announcement.cs
new file mode 100644
index 00000000..c5c765b8
--- /dev/null
+++ b/dev-proxy/Announcement.cs
@@ -0,0 +1,31 @@
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT License.
+
+namespace Microsoft.DevProxy;
+
+static class Announcement
+{
+    private static readonly string announcementUrl = "https://aka.ms/devproxy/announcement";
+
+    public static async Task ShowAsync()
+    {
+        var announcement = await GetAsync();
+        if (!string.IsNullOrEmpty(announcement))
+        {
+            await Console.Error.WriteLineAsync(announcement);
+        }
+    }
+
+    public static async Task<string?> GetAsync()
+    {
+        try
+        {
+            using var client = new HttpClient();
+            return await client.GetStringAsync(announcementUrl);
+        }
+        catch
+        {
+            return null;
+        }
+    }
+}
\ No newline at end of file
diff --git a/dev-proxy/Program.cs b/dev-proxy/Program.cs
index 9f15da3a..9717e02a 100644
--- a/dev-proxy/Program.cs
+++ b/dev-proxy/Program.cs
@@ -1,116 +1,118 @@
-// Copyright (c) Microsoft Corporation.
-// Licensed under the MIT License.
-
-using Microsoft.DevProxy;
-using Microsoft.DevProxy.Abstractions;
-using Microsoft.DevProxy.Abstractions.LanguageModel;
-using Microsoft.DevProxy.CommandHandlers;
-using Microsoft.DevProxy.Logging;
-using Microsoft.Extensions.Logging.Console;
-using System.CommandLine;
-
-PluginEvents pluginEvents = new();
-
-ILogger BuildLogger()
-{
-    var loggerFactory = LoggerFactory.Create(builder =>
-    {
-        builder
-            .AddConsole(options =>
-            {
-                options.FormatterName = "devproxy";
-                options.LogToStandardErrorThreshold = LogLevel.Warning;
-            })
-            .AddConsoleFormatter<ProxyConsoleFormatter, ConsoleFormatterOptions>(options => {
-                options.IncludeScopes = true;
-            })
-            .AddRequestLogger(pluginEvents)
-            .SetMinimumLevel(ProxyHost.LogLevel ?? ProxyCommandHandler.Configuration.LogLevel);
-    });
-    return loggerFactory.CreateLogger("devproxy");
-}
-
-var logger = BuildLogger();
-
-var lmClient = new OllamaLanguageModelClient(ProxyCommandHandler.Configuration.LanguageModel, logger);
-IProxyContext context = new ProxyContext(ProxyCommandHandler.Configuration, ProxyEngine.Certificate, lmClient);
-ProxyHost proxyHost = new();
-
-// this is where the root command is created which contains all commands and subcommands
-RootCommand rootCommand = proxyHost.GetRootCommand(logger);
-
-// store the global options that are created automatically for us
-// rootCommand doesn't return the global options, so we have to store them manually
-string[] globalOptions = ["--version", "--help", "-h", "/h", "-?", "/?"];
-
-// check if any of the global options are present
-var hasGlobalOption = args.Any(arg => globalOptions.Contains(arg));
-
-// get the list of available subcommands
-var subCommands = rootCommand.Children.OfType<Command>().Select(c => c.Name).ToArray();
-
-// check if any of the subcommands are present
-var hasSubCommand = args.Any(arg => subCommands.Contains(arg));
-
-if (hasGlobalOption || hasSubCommand)
-{
-    // we don't need to load plugins if the user is using a global option or using a subcommand, so we can exit early
-    await rootCommand.InvokeAsync(args);
-    return;
-}
-
-var pluginLoader = new PluginLoader(logger);
-PluginLoaderResult loaderResults = await pluginLoader.LoadPluginsAsync(pluginEvents, context);
-// have all the plugins init
-pluginEvents.RaiseInit(new InitArgs());
-
-var options = loaderResults.ProxyPlugins
-    .SelectMany(p => p.GetOptions())
-    // remove duplicates by comparing the option names
-    .GroupBy(o => o.Name)
-    .Select(g => g.First())
-    .ToList();
-options.ForEach(rootCommand.AddOption);
-// register all plugin commands
-loaderResults.ProxyPlugins
-    .SelectMany(p => p.GetCommands())
-    .ToList()
-    .ForEach(rootCommand.AddCommand);
-
-rootCommand.Handler = proxyHost.GetCommandHandler(pluginEvents, [.. options], loaderResults.UrlsToWatch, logger);
-
-// filter args to retrieve options
-var incomingOptions = args.Where(arg => arg.StartsWith('-')).ToArray();
-
-// remove the global options from the incoming options
-incomingOptions = incomingOptions.Except(globalOptions).ToArray();
-
-// compare the incoming options against the root command options
-foreach (var option in rootCommand.Options)
-{
-    // get the option aliases
-    var aliases = option.Aliases.ToArray();
-
-    // iterate over aliases
-    foreach (string alias in aliases)
-    {
-        // if the alias is present
-        if (incomingOptions.Contains(alias))
-        {
-            // remove the option from the incoming options
-            incomingOptions = incomingOptions.Where(val => val != alias).ToArray();
-        }
-    }
-}
-
-// list the remaining incoming options as unknown in the output
-if (incomingOptions.Length > 0)
-{
-    logger.LogError("Unknown option(s): {unknownOptions}", string.Join(" ", incomingOptions));
-    logger.LogInformation("TIP: Use --help view available options");
-    logger.LogInformation("TIP: Are you missing a plugin? See: https://aka.ms/devproxy/plugins");
-}
-else
-{
-    await rootCommand.InvokeAsync(args);
-}
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT License.
+
+using Microsoft.DevProxy;
+using Microsoft.DevProxy.Abstractions;
+using Microsoft.DevProxy.Abstractions.LanguageModel;
+using Microsoft.DevProxy.CommandHandlers;
+using Microsoft.DevProxy.Logging;
+using Microsoft.Extensions.Logging.Console;
+using System.CommandLine;
+
+_ = Announcement.ShowAsync();
+
+PluginEvents pluginEvents = new();
+
+ILogger BuildLogger()
+{
+    var loggerFactory = LoggerFactory.Create(builder =>
+    {
+        builder
+            .AddConsole(options =>
+            {
+                options.FormatterName = "devproxy";
+                options.LogToStandardErrorThreshold = LogLevel.Warning;
+            })
+            .AddConsoleFormatter<ProxyConsoleFormatter, ConsoleFormatterOptions>(options => {
+                options.IncludeScopes = true;
+            })
+            .AddRequestLogger(pluginEvents)
+            .SetMinimumLevel(ProxyHost.LogLevel ?? ProxyCommandHandler.Configuration.LogLevel);
+    });
+    return loggerFactory.CreateLogger("devproxy");
+}
+
+var logger = BuildLogger();
+
+var lmClient = new OllamaLanguageModelClient(ProxyCommandHandler.Configuration.LanguageModel, logger);
+IProxyContext context = new ProxyContext(ProxyCommandHandler.Configuration, ProxyEngine.Certificate, lmClient);
+ProxyHost proxyHost = new();
+
+// this is where the root command is created which contains all commands and subcommands
+RootCommand rootCommand = proxyHost.GetRootCommand(logger);
+
+// store the global options that are created automatically for us
+// rootCommand doesn't return the global options, so we have to store them manually
+string[] globalOptions = ["--version", "--help", "-h", "/h", "-?", "/?"];
+
+// check if any of the global options are present
+var hasGlobalOption = args.Any(arg => globalOptions.Contains(arg));
+
+// get the list of available subcommands
+var subCommands = rootCommand.Children.OfType<Command>().Select(c => c.Name).ToArray();
+
+// check if any of the subcommands are present
+var hasSubCommand = args.Any(arg => subCommands.Contains(arg));
+
+if (hasGlobalOption || hasSubCommand)
+{
+    // we don't need to load plugins if the user is using a global option or using a subcommand, so we can exit early
+    await rootCommand.InvokeAsync(args);
+    return;
+}
+
+var pluginLoader = new PluginLoader(logger);
+PluginLoaderResult loaderResults = await pluginLoader.LoadPluginsAsync(pluginEvents, context);
+// have all the plugins init
+pluginEvents.RaiseInit(new InitArgs());
+
+var options = loaderResults.ProxyPlugins
+    .SelectMany(p => p.GetOptions())
+    // remove duplicates by comparing the option names
+    .GroupBy(o => o.Name)
+    .Select(g => g.First())
+    .ToList();
+options.ForEach(rootCommand.AddOption);
+// register all plugin commands
+loaderResults.ProxyPlugins
+    .SelectMany(p => p.GetCommands())
+    .ToList()
+    .ForEach(rootCommand.AddCommand);
+
+rootCommand.Handler = proxyHost.GetCommandHandler(pluginEvents, [.. options], loaderResults.UrlsToWatch, logger);
+
+// filter args to retrieve options
+var incomingOptions = args.Where(arg => arg.StartsWith('-')).ToArray();
+
+// remove the global options from the incoming options
+incomingOptions = incomingOptions.Except(globalOptions).ToArray();
+
+// compare the incoming options against the root command options
+foreach (var option in rootCommand.Options)
+{
+    // get the option aliases
+    var aliases = option.Aliases.ToArray();
+
+    // iterate over aliases
+    foreach (string alias in aliases)
+    {
+        // if the alias is present
+        if (incomingOptions.Contains(alias))
+        {
+            // remove the option from the incoming options
+            incomingOptions = incomingOptions.Where(val => val != alias).ToArray();
+        }
+    }
+}
+
+// list the remaining incoming options as unknown in the output
+if (incomingOptions.Length > 0)
+{
+    logger.LogError("Unknown option(s): {unknownOptions}", string.Join(" ", incomingOptions));
+    logger.LogInformation("TIP: Use --help view available options");
+    logger.LogInformation("TIP: Are you missing a plugin? See: https://aka.ms/devproxy/plugins");
+}
+else
+{
+    await rootCommand.InvokeAsync(args);
+}