diff --git a/packages/react-dev-utils/package.json b/packages/react-dev-utils/package.json
index e09e990d0b7..2509c7ed9db 100644
--- a/packages/react-dev-utils/package.json
+++ b/packages/react-dev-utils/package.json
@@ -27,6 +27,7 @@
     "ModuleScopePlugin.js",
     "openBrowser.js",
     "openChrome.applescript",
+    "plugins.js",
     "printHostingInstructions.js",
     "WatchMissingNodeModulesPlugin.js",
     "WebpackDevServerUtils.js",
@@ -36,6 +37,11 @@
     "address": "1.0.2",
     "anser": "1.4.1",
     "babel-code-frame": "6.22.0",
+    "babel-generator": "^6.25.0",
+    "babel-template": "^6.25.0",
+    "babel-traverse": "^6.25.0",
+    "babel-types": "^6.25.0",
+    "babylon": "^6.17.4",
     "chalk": "1.1.3",
     "cross-spawn": "4.0.2",
     "detect-port-alt": "1.1.3",
@@ -47,7 +53,10 @@
     "inquirer": "3.1.1",
     "is-root": "1.0.0",
     "opn": "5.1.0",
+    "prettier": "^1.5.2",
+    "read-pkg-up": "^2.0.0",
     "recursive-readdir": "2.2.1",
+    "semver": "^5.3.0",
     "shell-quote": "1.6.1",
     "sockjs-client": "1.1.4",
     "strip-ansi": "3.0.1",
diff --git a/packages/react-dev-utils/plugins.js b/packages/react-dev-utils/plugins.js
new file mode 100644
index 00000000000..3531c1a689b
--- /dev/null
+++ b/packages/react-dev-utils/plugins.js
@@ -0,0 +1,262 @@
+/**
+ * Copyright (c) 2015-present, Facebook, Inc.
+ * All rights reserved.
+ *
+ * This source code is licensed under the BSD-style license found in the
+ * LICENSE file in the root directory of this source tree. An additional grant
+ * of patent rights can be found in the PATENTS file in the same directory.
+ */
+
+'use strict';
+
+const babylon = require('babylon');
+const traverse = require('babel-traverse').default;
+const template = require('babel-template');
+const generator = require('babel-generator').default;
+const t = require('babel-types');
+const { readFileSync } = require('fs');
+const prettier = require('prettier');
+const getPackageJson = require('read-pkg-up').sync;
+const { dirname, isAbsolute } = require('path');
+const semver = require('semver');
+
+function applyPlugins(config, plugins, { paths }) {
+  const pluginPaths = plugins
+    .map(p => {
+      try {
+        return require.resolve(`react-scripts-plugin-${p}`);
+      } catch (e) {
+        return null;
+      }
+    })
+    .filter(e => e != null);
+  for (const pluginPath of pluginPaths) {
+    const { apply } = require(pluginPath);
+    config = apply(config, { paths });
+  }
+  return config;
+}
+
+function _getArrayValues(arr) {
+  const { elements } = arr;
+  return elements.map(e => {
+    if (e.type === 'StringLiteral') {
+      return e.value;
+    }
+    return e;
+  });
+}
+
+// arr: [[afterExt, strExt1, strExt2, ...], ...]
+function pushExtensions({ config, ast }, arr) {
+  if (ast != null) {
+    traverse(ast, {
+      enter(path) {
+        const { type } = path;
+        if (type !== 'ArrayExpression') {
+          return;
+        }
+        const { key } = path.parent;
+        if (key == null || key.name !== 'extensions') {
+          return;
+        }
+        const { elements } = path.node;
+        const extensions = _getArrayValues(path.node);
+        for (const [after, ...exts] of arr) {
+          // Find the extension we want to add after
+          const index = extensions.findIndex(s => s === after);
+          if (index === -1) {
+            throw new Error(
+              `Unable to find extension ${after} in configuration.`
+            );
+          }
+          // Push the extensions into array in the order we specify
+          elements.splice(
+            index + 1,
+            0,
+            ...exts.map(ext => t.stringLiteral(ext))
+          );
+          // Simulate into our local copy of the array to keep proper indices
+          extensions.splice(index + 1, 0, ...exts);
+        }
+      },
+    });
+  } else if (config != null) {
+    const { resolve: { extensions } } = config;
+
+    for (const [after, ...exts] of arr) {
+      // Find the extension we want to add after
+      const index = extensions.findIndex(s => s === after);
+      if (index === -1) {
+        throw new Error(`Unable to find extension ${after} in configuration.`);
+      }
+      // Push the extensions into array in the order we specify
+      extensions.splice(index + 1, 0, ...exts);
+    }
+  }
+}
+
+function pushExclusiveLoader({ config, ast }, testStr, loader) {
+  if (ast != null) {
+    traverse(ast, {
+      enter(path) {
+        const { type } = path;
+        if (type !== 'ArrayExpression') {
+          return;
+        }
+        const { key } = path.parent;
+        if (key == null || key.name !== 'oneOf') {
+          return;
+        }
+        const entries = _getArrayValues(path.node);
+        const afterIndex = entries.findIndex(entry => {
+          const { properties } = entry;
+          return (
+            properties.find(property => {
+              if (property.value.type !== 'RegExpLiteral') {
+                return false;
+              }
+              return property.value.pattern === testStr.slice(1, -1);
+            }) != null
+          );
+        });
+        if (afterIndex === -1) {
+          throw new Error('Unable to match pre-loader.');
+        }
+        path.node.elements.splice(afterIndex + 1, 0, loader);
+      },
+    });
+  } else if (config != null) {
+    const { module: { rules: [, { oneOf: rules }] } } = config;
+    const loaderIndex = rules.findIndex(
+      rule => rule.test.toString() === testStr
+    );
+    if (loaderIndex === -1) {
+      throw new Error('Unable to match pre-loader.');
+    }
+    rules.splice(loaderIndex + 1, 0, loader);
+  }
+}
+
+function ejectFile({ filename, code, existingDependencies }) {
+  if (filename != null) {
+    code = readFileSync(filename, 'utf8');
+  }
+  let ast = babylon.parse(code);
+
+  let plugins = [];
+  traverse(ast, {
+    enter(path) {
+      const { type } = path;
+      if (type === 'VariableDeclaration') {
+        const { node: { declarations: [{ id: { name }, init }] } } = path;
+        if (name !== 'base') {
+          return;
+        }
+        path.replaceWith(template('module.exports = RIGHT;')({ RIGHT: init }));
+      } else if (type === 'AssignmentExpression') {
+        const { node: { left, right } } = path;
+        if (left.type !== 'MemberExpression') {
+          return;
+        }
+        if (right.type !== 'CallExpression') {
+          return;
+        }
+        const { callee: { name }, arguments: args } = right;
+        if (name !== 'applyPlugins') {
+          return;
+        }
+        plugins = _getArrayValues(args[1]);
+        path.parentPath.remove();
+      }
+    },
+  });
+  let deferredTransforms = [];
+  const dependencies = new Map([...existingDependencies]);
+  const paths = new Set();
+  plugins.forEach(p => {
+    let path;
+    try {
+      path = require.resolve(`react-scripts-plugin-${p}`);
+    } catch (e) {
+      return;
+    }
+    paths.add(path);
+
+    const { pkg: pluginPackage } = getPackageJson({ cwd: dirname(path) });
+    for (const pkg of Object.keys(pluginPackage.dependencies)) {
+      const version = pluginPackage.dependencies[pkg];
+      if (dependencies.has(pkg)) {
+        const prev = dependencies.get(pkg);
+        if (
+          isAbsolute(version) ||
+          semver.satisfies(version.replace(/[\^~]/g, ''), prev)
+        ) {
+          continue;
+        } else if (!semver.satisfies(prev.replace(/[\^~]/g, ''), version)) {
+          throw new Error(
+            `Dependency ${pkg}@${version} cannot be satisfied by colliding range ${pkg}@${prev}.`
+          );
+        }
+      }
+      dependencies.set(pkg, pluginPackage.dependencies[pkg]);
+    }
+
+    const pluginCode = readFileSync(path, 'utf8');
+    const pluginAst = babylon.parse(pluginCode);
+    traverse(pluginAst, {
+      enter(path) {
+        const { type } = path;
+        if (type !== 'CallExpression') {
+          return;
+        }
+        const { node: { callee: { name }, arguments: pluginArgs } } = path;
+        switch (name) {
+          case 'pushExtensions': {
+            const [, _exts] = pluginArgs;
+            const exts = _getArrayValues(_exts).map(entry =>
+              _getArrayValues(entry)
+            );
+            deferredTransforms.push(
+              pushExtensions.bind(undefined, { ast }, exts)
+            );
+            break;
+          }
+          case 'pushExclusiveLoader': {
+            const [, { value: testStr }, _loader] = pluginArgs;
+            deferredTransforms.push(
+              pushExclusiveLoader.bind(undefined, { ast }, testStr, _loader)
+            );
+            break;
+          }
+          default: {
+            // Not a call we care about
+            break;
+          }
+        }
+      },
+    });
+  });
+  // Execute 'em!
+  for (const transform of deferredTransforms) {
+    transform();
+  }
+  let { code: outCode } = generator(
+    ast,
+    { sourceMaps: false, comments: true, retainLines: false },
+    code
+  );
+  outCode = prettier.format(outCode, {
+    singleQuote: true,
+    trailingComma: 'es5',
+  });
+
+  return { code: outCode, dependencies, paths };
+}
+
+module.exports = {
+  applyPlugins,
+  pushExtensions,
+  pushExclusiveLoader,
+  ejectFile,
+};
diff --git a/packages/react-scripts/config/webpack.config.dev.js b/packages/react-scripts/config/webpack.config.dev.js
index 253bc34f062..61550ce84a6 100644
--- a/packages/react-scripts/config/webpack.config.dev.js
+++ b/packages/react-scripts/config/webpack.config.dev.js
@@ -1,4 +1,5 @@
 // @remove-on-eject-begin
+// @remove-plugins-on-eject
 /**
  * Copyright (c) 2015-present, Facebook, Inc.
  * All rights reserved.
@@ -21,6 +22,7 @@ const eslintFormatter = require('react-dev-utils/eslintFormatter');
 const ModuleScopePlugin = require('react-dev-utils/ModuleScopePlugin');
 const getClientEnvironment = require('./env');
 const paths = require('./paths');
+const { applyPlugins } = require('react-dev-utils/plugins');
 
 // Webpack uses `publicPath` to determine where the app is being served from.
 // In development, we always serve from the root. This makes config easier.
@@ -35,7 +37,7 @@ const env = getClientEnvironment(publicUrl);
 // This is the development configuration.
 // It is focused on developer experience and fast rebuilds.
 // The production configuration is different and lives in a separate file.
-module.exports = {
+const base = {
   // You may want 'eval' instead if you prefer to see the compiled output in DevTools.
   // See the discussion in https://github.com/facebookincubator/create-react-app/issues/343.
   devtool: 'cheap-module-source-map',
@@ -290,3 +292,5 @@ module.exports = {
     hints: false,
   },
 };
+
+module.exports = applyPlugins(base, [], { paths });
diff --git a/packages/react-scripts/config/webpack.config.prod.js b/packages/react-scripts/config/webpack.config.prod.js
index 0077c34a3f6..9995ec8a1fa 100644
--- a/packages/react-scripts/config/webpack.config.prod.js
+++ b/packages/react-scripts/config/webpack.config.prod.js
@@ -1,4 +1,5 @@
 // @remove-on-eject-begin
+// @remove-plugins-on-eject
 /**
  * Copyright (c) 2015-present, Facebook, Inc.
  * All rights reserved.
@@ -22,6 +23,7 @@ const eslintFormatter = require('react-dev-utils/eslintFormatter');
 const ModuleScopePlugin = require('react-dev-utils/ModuleScopePlugin');
 const paths = require('./paths');
 const getClientEnvironment = require('./env');
+const { applyPlugins } = require('react-dev-utils/plugins');
 
 // Webpack uses `publicPath` to determine where the app is being served from.
 // It requires a trailing slash, or the file assets will get an incorrect path.
@@ -57,7 +59,7 @@ const extractTextPluginOptions = shouldUseRelativeAssetPaths
 // This is the production configuration.
 // It compiles slowly and is focused on producing a fast and minimal bundle.
 // The development configuration is different and lives in a separate file.
-module.exports = {
+const base = {
   // Don't attempt to continue if there are any errors.
   bail: true,
   // We generate sourcemaps in production. This is slow but gives good results.
@@ -358,3 +360,5 @@ module.exports = {
     tls: 'empty',
   },
 };
+
+module.exports = applyPlugins(base, [], { paths });
diff --git a/packages/react-scripts/scripts/eject.js b/packages/react-scripts/scripts/eject.js
index 3d8d258cc67..394cabd9aea 100644
--- a/packages/react-scripts/scripts/eject.js
+++ b/packages/react-scripts/scripts/eject.js
@@ -24,6 +24,7 @@ const paths = require('../config/paths');
 const createJestConfig = require('./utils/createJestConfig');
 const inquirer = require('react-dev-utils/inquirer');
 const spawnSync = require('react-dev-utils/crossSpawn').sync;
+const { ejectFile } = require('react-dev-utils/plugins');
 
 const green = chalk.green;
 const cyan = chalk.cyan;
@@ -39,6 +40,37 @@ function getGitStatus() {
   }
 }
 
+function ejectContent(content, { additionalDeps, pluginPaths }) {
+  const { code, dependencies, paths: newPaths } = ejectFile({
+    code: content,
+    existingDependencies: additionalDeps,
+  });
+  for (const [key, value] of dependencies) {
+    additionalDeps.set(key, value);
+  }
+  for (const newPath of newPaths) {
+    pluginPaths.add(newPath);
+  }
+  return code;
+}
+
+function addPlugins(pluginPaths) {
+  if (pluginPaths.size < 1) {
+    return;
+  }
+
+  console.log(cyan('Adding plugins'));
+
+  for (const pluginPath of pluginPaths) {
+    const pluginName = /.*react-scripts-plugin-([\w-]+)/.exec(pluginPath).pop();
+    console.log(`  Applying ${cyan(pluginName)}`);
+    const { eject } = require(pluginPath);
+    eject({ paths });
+  }
+
+  console.log();
+}
+
 inquirer
   .prompt({
     type: 'confirm',
@@ -114,6 +146,8 @@ inquirer
       fs.mkdirSync(path.join(appPath, folder));
     });
 
+    const additionalDeps = new Map(),
+      pluginPaths = new Set();
     files.forEach(file => {
       let content = fs.readFileSync(file, 'utf8');
 
@@ -121,6 +155,11 @@ inquirer
       if (content.match(/\/\/ @remove-file-on-eject/)) {
         return;
       }
+      // Remove plugins
+      if (content.match(/\/\/ @remove-plugins-on-eject/)) {
+        content = ejectContent(content, { additionalDeps, pluginPaths });
+      }
+
       content =
         content
           // Remove dead code from .js files on eject
@@ -139,6 +178,8 @@ inquirer
     });
     console.log();
 
+    addPlugins(pluginPaths);
+
     const ownPackage = require(path.join(ownPath, 'package.json'));
     const appPackage = require(path.join(appPath, 'package.json'));
 
@@ -156,13 +197,22 @@ inquirer
       console.log(`  Removing ${cyan(ownPackageName)} from dependencies`);
       delete appPackage.dependencies[ownPackageName];
     }
-    Object.keys(ownPackage.dependencies).forEach(key => {
+    // Combine `react-scripts` dependencies with additional dependencies
+    const ownDependencies = Object.assign(
+      {},
+      ownPackage.dependencies,
+      Array.from(additionalDeps).reduce(
+        (prev, [pkg, version]) => Object.assign(prev, { [pkg]: version }),
+        {}
+      )
+    );
+    Object.keys(ownDependencies).forEach(key => {
       // For some reason optionalDependencies end up in dependencies after install
       if (ownPackage.optionalDependencies[key]) {
         return;
       }
       console.log(`  Adding ${cyan(key)} to dependencies`);
-      appPackage.dependencies[key] = ownPackage.dependencies[key];
+      appPackage.dependencies[key] = ownDependencies[key];
     });
     // Sort the deps
     const unsortedDependencies = appPackage.dependencies;