diff --git a/components/dashboard/src/admin/Settings.tsx b/components/dashboard/src/admin/Settings.tsx
index d901fd2a83b1c3..2da3975859552f 100644
--- a/components/dashboard/src/admin/Settings.tsx
+++ b/components/dashboard/src/admin/Settings.tsx
@@ -45,24 +45,47 @@ export default function Settings() {
                 subtitle="Configure settings for your Gitpod cluster."
             >
                 <h3>Usage Statistics</h3>
+                <p className="text-base text-gray-500 pb-4 max-w-2xl">
+                    We collect usage telemetry to gain insights on how you use your Gitpod instance, so we can provide a
+                    better overall experience.
+                </p>
+                <p>
+                    <a className="gp-link" href="https://www.gitpod.io/privacy">
+                        Read our Privacy Policy
+                    </a>
+                </p>
                 <CheckBox
-                    title="Enable Service Ping"
+                    title="Enable usage telemetry"
                     desc={
                         <span>
-                            The following usage data is sent to provide insights on how you use your Gitpod instance, so
-                            we can provide a better overall experience.{" "}
-                            <a className="gp-link" href="https://www.gitpod.io/privacy">
-                                Read our Privacy Policy
-                            </a>
+                            Enable usage telemetry on your Gitpod instance. A preview of your telemetry is available
+                            below.
                         </span>
                     }
                     checked={adminSettings?.sendTelemetry ?? false}
                     onChange={(evt) =>
                         actuallySetTelemetryPrefs({
+                            ...adminSettings,
                             sendTelemetry: evt.target.checked,
-                        })
+                        } as InstallationAdminSettings)
                     }
                 />
+                <CheckBox
+                    title="Include customer ID in telemetry"
+                    desc={
+                        <span>
+                            Include an optional customer ID in usage telemetry to provide individualized support.
+                        </span>
+                    }
+                    checked={adminSettings?.sendCustomerID ?? false}
+                    onChange={(evt) =>
+                        actuallySetTelemetryPrefs({
+                            ...adminSettings,
+                            sendCustomerID: evt.target.checked,
+                        } as InstallationAdminSettings)
+                    }
+                />
+                <h3 className="mt-4">Telemetry preview</h3>
                 <InfoBox>
                     <pre>{JSON.stringify(telemetryData, null, 2)}</pre>
                 </InfoBox>
diff --git a/components/gitpod-protocol/src/installation-admin-protocol.ts b/components/gitpod-protocol/src/installation-admin-protocol.ts
index ce3869fcd43d7d..f9f4870570ed4d 100644
--- a/components/gitpod-protocol/src/installation-admin-protocol.ts
+++ b/components/gitpod-protocol/src/installation-admin-protocol.ts
@@ -8,6 +8,7 @@ import { v4 as uuidv4 } from "uuid";
 
 const InstallationAdminSettingsPrototype = {
     sendTelemetry: true,
+    sendCustomerID: true,
 };
 
 export type InstallationAdminSettings = typeof InstallationAdminSettingsPrototype;
@@ -29,6 +30,7 @@ export interface TelemetryData {
     totalWorkspaces: number;
     totalInstances: number;
     licenseType: string;
+    customerID?: string;
 }
 
 export namespace InstallationAdmin {
diff --git a/components/installation-telemetry/cmd/send.go b/components/installation-telemetry/cmd/send.go
index 3b9a4bc1ada568..196085ef23ead3 100644
--- a/components/installation-telemetry/cmd/send.go
+++ b/components/installation-telemetry/cmd/send.go
@@ -50,15 +50,20 @@ var sendCmd = &cobra.Command{
 			err = client.Close()
 		}()
 
+		properties := analytics.NewProperties().
+			Set("version", versionId).
+			Set("totalUsers", data.TotalUsers).
+			Set("totalWorkspaces", data.TotalWorkspaces).
+			Set("totalInstances", data.TotalInstances)
+
+		if data.InstallationAdmin.Settings.SendCustomerID {
+			properties.Set("customerID", data.CustomerID)
+		}
+
 		telemetry := analytics.Track{
-			UserId: data.InstallationAdmin.ID,
-			Event:  "Installation telemetry",
-			Properties: analytics.NewProperties().
-				Set("version", versionId).
-				Set("totalUsers", data.TotalUsers).
-				Set("totalWorkspaces", data.TotalWorkspaces).
-				Set("totalInstances", data.TotalInstances).
-				Set("licenseType", data.LicenseType),
+			UserId:     data.InstallationAdmin.ID,
+			Event:      "Installation telemetry",
+			Properties: properties,
 		}
 
 		client.Enqueue(telemetry)
diff --git a/components/installation-telemetry/pkg/server/installationAdmin.go b/components/installation-telemetry/pkg/server/installationAdmin.go
index c78520498946ac..489af244b8843b 100644
--- a/components/installation-telemetry/pkg/server/installationAdmin.go
+++ b/components/installation-telemetry/pkg/server/installationAdmin.go
@@ -14,7 +14,8 @@ import (
 )
 
 type InstallationAdminSettings struct {
-	SendTelemetry bool `json:"sendTelemetry"`
+	SendTelemetry  bool `json:"sendTelemetry"`
+	SendCustomerID bool `json:"sendCustomerID"`
 }
 
 type Data struct {
@@ -23,6 +24,7 @@ type Data struct {
 	TotalWorkspaces   int64             `json:"totalWorkspaces"`
 	TotalInstances    int64             `json:"totalInstances"`
 	LicenseType       string            `json:"licenseType"`
+	CustomerID        string            `json:"customerID,omitempty"`
 }
 
 type InstallationAdmin struct {
diff --git a/components/licensor/ee/pkg/licensor/licensor.go b/components/licensor/ee/pkg/licensor/licensor.go
index 1b05a57d094643..3e1ee8bdfeebd8 100644
--- a/components/licensor/ee/pkg/licensor/licensor.go
+++ b/components/licensor/ee/pkg/licensor/licensor.go
@@ -53,6 +53,9 @@ type LicensePayload struct {
 
 	// Seats == 0 means there's no seat limit
 	Seats int `json:"seats"`
+
+	// CustomerID is used to identify installations in installation analytics
+	CustomerID string `json:"customerID"`
 }
 
 type licensePayload struct {
diff --git a/components/licensor/ee/pkg/licensor/replicated.go b/components/licensor/ee/pkg/licensor/replicated.go
index 4793488174c9a2..9d67e28c480a48 100644
--- a/components/licensor/ee/pkg/licensor/replicated.go
+++ b/components/licensor/ee/pkg/licensor/replicated.go
@@ -118,6 +118,9 @@ func newReplicatedEvaluator(client *http.Client) (res *Evaluator) {
 
 		case "seats":
 			lic.Seats = int(i.Value.(float64))
+
+		case "customerId":
+			lic.CustomerID = i.Value.(string)
 		}
 	}
 
diff --git a/components/licensor/typescript/ee/src/api.ts b/components/licensor/typescript/ee/src/api.ts
index 84d8a65b58dd31..c3e2c8814a1ba5 100644
--- a/components/licensor/typescript/ee/src/api.ts
+++ b/components/licensor/typescript/ee/src/api.ts
@@ -29,6 +29,7 @@ export interface LicensePayload {
     level: LicenseLevel
     validUntil: string
     seats: number
+    customerID: string
 }
 
 export enum LicenseSubscriptionLevel {
diff --git a/components/server/src/installation-admin/telemetry-data-provider.ts b/components/server/src/installation-admin/telemetry-data-provider.ts
index 8adfd054f671cb..5647931e5360b5 100644
--- a/components/server/src/installation-admin/telemetry-data-provider.ts
+++ b/components/server/src/installation-admin/telemetry-data-provider.ts
@@ -27,7 +27,13 @@ export class InstallationAdminTelemetryDataProvider {
                 totalWorkspaces: await this.workspaceDb.getWorkspaceCount(),
                 totalInstances: await this.workspaceDb.getInstanceCount(),
                 licenseType: this.licenseEvaluator.getLicenseData().type,
+                customerID: this.licenseEvaluator.getLicenseData().payload.customerID,
             } as TelemetryData;
+
+            if (data.installationAdmin.settings.sendCustomerID) {
+                data.customerID = this.licenseEvaluator.getLicenseData().payload.customerID;
+            }
+
             return data;
         } finally {
             span.finish();