diff --git a/packages/cra-plugin-css-modules/README.md b/packages/react-scripts-plugin-css-modules/README.md
similarity index 91%
rename from packages/cra-plugin-css-modules/README.md
rename to packages/react-scripts-plugin-css-modules/README.md
index 528425fc003..0e82785556c 100644
--- a/packages/cra-plugin-css-modules/README.md
+++ b/packages/react-scripts-plugin-css-modules/README.md
@@ -5,7 +5,7 @@ Enable [CSS Modules](https://github.com/css-modules/css-modules) in your CRA app
 ## Install
 
 ```bash
-yarn add -D cra-plugin-css-modules
+yarn add -D react-scripts-plugin-css-modules
 ```
 
 Add to `cra.config.js`
diff --git a/packages/cra-plugin-css-modules/index.js b/packages/react-scripts-plugin-css-modules/index.js
similarity index 80%
rename from packages/cra-plugin-css-modules/index.js
rename to packages/react-scripts-plugin-css-modules/index.js
index ec0954857d1..c74dac21a22 100644
--- a/packages/cra-plugin-css-modules/index.js
+++ b/packages/react-scripts-plugin-css-modules/index.js
@@ -1,6 +1,6 @@
 'use strict';
 
-const { findCssLoader } = require('cra-plugin-utils');
+const { findCssLoader } = require('react-scripts-plugin-utils');
 
 module.exports = {
   webpack: config => {
diff --git a/packages/cra-plugin-css-modules/package.json b/packages/react-scripts-plugin-css-modules/package.json
similarity index 73%
rename from packages/cra-plugin-css-modules/package.json
rename to packages/react-scripts-plugin-css-modules/package.json
index cff91f89e40..d289924d3a1 100644
--- a/packages/cra-plugin-css-modules/package.json
+++ b/packages/react-scripts-plugin-css-modules/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "cra-plugin-css-modules",
+  "name": "react-scripts-plugin-css-modules",
   "version": "0.2.0",
   "description": "CSS Modules plugin for Create React App",
   "main": "index.js",
@@ -7,6 +7,6 @@
   "author": "Jon Crenshaw <jdcrensh@gmail.com>",
   "license": "MIT",
   "dependencies": {
-    "cra-plugin-utils": "^0.2.0"
+    "react-scripts-plugin-utils": "^0.2.0"
   }
 }
diff --git a/packages/cra-plugin-no-hashes/README.md b/packages/react-scripts-plugin-no-hashes/README.md
similarity index 93%
rename from packages/cra-plugin-no-hashes/README.md
rename to packages/react-scripts-plugin-no-hashes/README.md
index 089c65b116d..d97755052bb 100644
--- a/packages/cra-plugin-no-hashes/README.md
+++ b/packages/react-scripts-plugin-no-hashes/README.md
@@ -5,7 +5,7 @@ Disables file hashes (ie. `main.35dbe941.js`) in your CRA app's build output.
 ## Install
 
 ```bash
-yarn add -D cra-plugin-no-hashes
+yarn add -D react-scripts-plugin-no-hashes
 ```
 
 Add to `cra.config.js`
diff --git a/packages/cra-plugin-no-hashes/index.js b/packages/react-scripts-plugin-no-hashes/index.js
similarity index 90%
rename from packages/cra-plugin-no-hashes/index.js
rename to packages/react-scripts-plugin-no-hashes/index.js
index e22436ec751..01df768ae7b 100644
--- a/packages/cra-plugin-no-hashes/index.js
+++ b/packages/react-scripts-plugin-no-hashes/index.js
@@ -1,6 +1,6 @@
 'use strict';
 
-const { isEnabled } = require('cra-plugin-utils');
+const { isEnabled } = require('react-scripts-plugin-utils');
 
 module.exports = {
   webpack: (config, { env }) => {
diff --git a/packages/cra-plugin-no-hashes/package.json b/packages/react-scripts-plugin-no-hashes/package.json
similarity index 75%
rename from packages/cra-plugin-no-hashes/package.json
rename to packages/react-scripts-plugin-no-hashes/package.json
index c01a468b75c..9f4d580c6f4 100644
--- a/packages/cra-plugin-no-hashes/package.json
+++ b/packages/react-scripts-plugin-no-hashes/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "cra-plugin-no-hashes",
+  "name": "react-scripts-plugin-no-hashes",
   "version": "0.2.0",
   "description": "Plugin to disable file hashes for Create React App",
   "main": "index.js",
@@ -7,6 +7,6 @@
   "author": "Jon Crenshaw <jdcrensh@gmail.com>",
   "license": "MIT",
   "dependencies": {
-    "cra-plugin-utils": "^0.2.0"
+    "react-scripts-plugin-utils": "^0.2.0"
   }
 }
diff --git a/packages/cra-plugin-no-minify/README.md b/packages/react-scripts-plugin-no-minify/README.md
similarity index 93%
rename from packages/cra-plugin-no-minify/README.md
rename to packages/react-scripts-plugin-no-minify/README.md
index d6d9f960b91..92753fca1c1 100644
--- a/packages/cra-plugin-no-minify/README.md
+++ b/packages/react-scripts-plugin-no-minify/README.md
@@ -5,7 +5,7 @@ Disable build minification in your CRA app's build output.
 ## Install
 
 ```bash
-yarn add -D cra-plugin-no-minify
+yarn add -D react-scripts-plugin-no-minify
 ```
 
 Add to `cra.config.js`
diff --git a/packages/cra-plugin-no-minify/index.js b/packages/react-scripts-plugin-no-minify/index.js
similarity index 83%
rename from packages/cra-plugin-no-minify/index.js
rename to packages/react-scripts-plugin-no-minify/index.js
index 5b509d35397..17d2333c997 100644
--- a/packages/cra-plugin-no-minify/index.js
+++ b/packages/react-scripts-plugin-no-minify/index.js
@@ -1,6 +1,10 @@
 'use strict';
 
-const { findCssLoader, filterPlugins, isEnabled } = require('cra-plugin-utils');
+const {
+  findCssLoader,
+  filterPlugins,
+  isEnabled,
+} = require('react-scripts-plugin-utils');
 
 module.exports = {
   webpack: (config, { env }) => {
diff --git a/packages/cra-plugin-no-minify/package.json b/packages/react-scripts-plugin-no-minify/package.json
similarity index 75%
rename from packages/cra-plugin-no-minify/package.json
rename to packages/react-scripts-plugin-no-minify/package.json
index b226c6d4a02..49a1816b7c9 100644
--- a/packages/cra-plugin-no-minify/package.json
+++ b/packages/react-scripts-plugin-no-minify/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "cra-plugin-no-minify",
+  "name": "react-scripts-plugin-no-minify",
   "version": "0.2.0",
   "description": "Plugin to disable minification for Create React App",
   "main": "index.js",
@@ -7,6 +7,6 @@
   "author": "Jon Crenshaw <jdcrensh@gmail.com>",
   "license": "MIT",
   "dependencies": {
-    "cra-plugin-utils": "^0.2.0"
+    "react-scripts-plugin-utils": "^0.2.0"
   }
 }
diff --git a/packages/cra-plugin-utils/README.md b/packages/react-scripts-plugin-utils/README.md
similarity index 90%
rename from packages/cra-plugin-utils/README.md
rename to packages/react-scripts-plugin-utils/README.md
index 6ad8f1f8f27..0a28583e547 100644
--- a/packages/cra-plugin-utils/README.md
+++ b/packages/react-scripts-plugin-utils/README.md
@@ -6,7 +6,7 @@ _Note: This plugin system is unsupported by the CRA team and will not work with
 
 ## What is a plugin?
 
-* Naming convension for plugin modules is `cra-plugin-NAME` (scoped modules are supported).
+* Naming convension for plugin modules is `react-scripts-plugin-NAME` (scoped modules are supported).
 * Plugins are loaded via the `plugins` array in `cra.config.js`.
 * A plugin is a simple module exporting the feature(s) that it supports.
 * Plugins have some access to Create React App internals through an `options` object passed to it. If there's an aspect of the internals that aren't provided, open a PR to request it.
@@ -14,7 +14,7 @@ _Note: This plugin system is unsupported by the CRA team and will not work with
 ## Install
 
 ```bash
-yarn add cra-plugin-utils
+yarn add react-scripts-plugin-utils
 ```
 
 ## Features
@@ -32,7 +32,7 @@ It will be passed the config object and some options.
 
 #### Example
 
-`cra-plugin-example/index.js`
+`react-scripts-plugin-example/index.js`
 
 ```js
 module.exports = {
diff --git a/packages/cra-plugin-utils/index.js b/packages/react-scripts-plugin-utils/index.js
similarity index 100%
rename from packages/cra-plugin-utils/index.js
rename to packages/react-scripts-plugin-utils/index.js
diff --git a/packages/cra-plugin-utils/package.json b/packages/react-scripts-plugin-utils/package.json
similarity index 85%
rename from packages/cra-plugin-utils/package.json
rename to packages/react-scripts-plugin-utils/package.json
index 2a02c92a85d..4c6298f5de9 100644
--- a/packages/cra-plugin-utils/package.json
+++ b/packages/react-scripts-plugin-utils/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "cra-plugin-utils",
+  "name": "react-scripts-plugin-utils",
   "version": "0.2.0",
   "description": "Core utilities for Create React App plugins",
   "main": "index.js",
diff --git a/packages/react-scripts/README.md b/packages/react-scripts/README.md
index e43e5feec59..de1ee6493a4 100644
--- a/packages/react-scripts/README.md
+++ b/packages/react-scripts/README.md
@@ -19,10 +19,10 @@ The ES5 module exported by `cra.config.js` at the app's root is used for configu
 ```js
 module.exports = {
   // Load plugins by name and/or by reference. Loading plugins by name is for
-  // convenience, eg. `'css-modules'` is the same as `require('cra-plugin-css-modules')`
+  // convenience, eg. `'css-modules'` is the same as `require('react-scripts-plugin-css-modules')`
   plugins: ['css-modules', require('./my-internal-plugin')],
 
-  // Webpack configuration (see `cra-plugin-utils` for info)
+  // Webpack configuration (see `react-scripts-plugin-utils` for info)
   webpack: (config, options) => {
     return config;
   },
@@ -31,10 +31,10 @@ module.exports = {
 
 ## Plugin Development
 
-See [cra-plugin-utils](https://www.npmjs.com/package/cra-plugin-utils)
+See [react-scripts-plugin-utils](https://www.npmjs.com/package/react-scripts-plugin-utils)
 
 ## Plugin Listing
 
-* [cra-plugin-css-modules](https://www.npmjs.com/package/cra-plugin-css-modules)
-* [cra-plugin-no-hashes](https://www.npmjs.com/package/cra-plugin-no-hashes)
-* [cra-plugin-no-minify](https://www.npmjs.com/package/cra-plugin-no-minify)
+* [react-scripts-plugin-css-modules](https://www.npmjs.com/package/react-scripts-plugin-css-modules)
+* [react-scripts-plugin-no-hashes](https://www.npmjs.com/package/react-scripts-plugin-no-hashes)
+* [react-scripts-plugin-no-minify](https://www.npmjs.com/package/react-scripts-plugin-no-minify)
diff --git a/packages/react-scripts/config/configure.js b/packages/react-scripts/config/configure.js
index a7ae96360ff..ee9b6a7c08b 100644
--- a/packages/react-scripts/config/configure.js
+++ b/packages/react-scripts/config/configure.js
@@ -12,7 +12,10 @@ const loadPlugins = (plugins = []) => {
     if (isPlainObject(p)) {
       return p;
     } else if (typeof p === 'string') {
-      const pluginPath = path.resolve(paths.appNodeModules, `cra-plugin-${p}`);
+      const pluginPath = path.resolve(
+        paths.appNodeModules,
+        `react-scripts-plugin-${p}`
+      );
       if (fs.existsSync(pluginPath)) {
         return require(pluginPath);
       } else {
diff --git a/packages/react-scripts/template/cra.config.js b/packages/react-scripts/template/cra.config.js
index e69de29bb2d..8b46fbbaadf 100644
--- a/packages/react-scripts/template/cra.config.js
+++ b/packages/react-scripts/template/cra.config.js
@@ -0,0 +1,3 @@
+'use strict';
+
+module.exports = {};