diff --git a/app/code/Magento/Bundle/Model/Plugin/Frontend/Product.php b/app/code/Magento/Bundle/Model/Plugin/Frontend/Product.php
new file mode 100644
index 0000000000000..499f0cd2ca9c5
--- /dev/null
+++ b/app/code/Magento/Bundle/Model/Plugin/Frontend/Product.php
@@ -0,0 +1,48 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\Bundle\Model\Plugin\Frontend;
+
+use Magento\Bundle\Model\Product\Type;
+use Magento\Catalog\Model\Product as CatalogProduct;
+
+/**
+ * Add child identities to product identities on storefront.
+ */
+class Product
+{
+    /**
+     * @var Type
+     */
+    private $type;
+
+    /**
+     * @param Type $type
+     */
+    public function __construct(Type $type)
+    {
+        $this->type = $type;
+    }
+
+    /**
+     * Add child identities to product identities
+     *
+     * @param CatalogProduct $product
+     * @param array $identities
+     * @return array
+     */
+    public function afterGetIdentities(CatalogProduct $product, array $identities): array
+    {
+        foreach ($this->type->getChildrenIds($product->getEntityId()) as $childIds) {
+            foreach ($childIds as $childId) {
+                $identities[] = CatalogProduct::CACHE_TAG . '_' . $childId;
+            }
+        }
+
+        return array_unique($identities);
+    }
+}
diff --git a/app/code/Magento/Bundle/Test/Unit/Model/Plugin/Frontend/ProductTest.php b/app/code/Magento/Bundle/Test/Unit/Model/Plugin/Frontend/ProductTest.php
new file mode 100644
index 0000000000000..ee08618eab5dd
--- /dev/null
+++ b/app/code/Magento/Bundle/Test/Unit/Model/Plugin/Frontend/ProductTest.php
@@ -0,0 +1,73 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+
+namespace Magento\Bundle\Test\Unit\Model\Plugin\Frontend;
+
+use Magento\Bundle\Model\Plugin\Frontend\Product as ProductPlugin;
+use Magento\Bundle\Model\Product\Type;
+use Magento\Catalog\Model\Product;
+use PHPUnit_Framework_MockObject_MockObject as MockObject;
+
+class ProductTest extends \PHPUnit\Framework\TestCase
+{
+    /** @var  \Magento\Bundle\Model\Plugin\Product */
+    private $plugin;
+
+    /** @var  MockObject|Type */
+    private $type;
+
+    /** @var  MockObject|\Magento\Catalog\Model\Product */
+    private $product;
+
+    protected function setUp()
+    {
+        $this->product = $this->getMockBuilder(Product::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getEntityId'])
+            ->getMock();
+
+        $this->type = $this->getMockBuilder(Type::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getChildrenIds'])
+            ->getMock();
+
+        $this->plugin = new ProductPlugin($this->type);
+    }
+
+    public function testAfterGetIdentities()
+    {
+        $baseIdentities = [
+            'SomeCacheId',
+            'AnotherCacheId',
+        ];
+        $id = 12345;
+        $childIds = [
+            1 => [1, 2, 5, 100500],
+            12 => [7, 22, 45, 24612]
+        ];
+        $expectedIdentities = [
+            'SomeCacheId',
+            'AnotherCacheId',
+            Product::CACHE_TAG . '_' . 1,
+            Product::CACHE_TAG . '_' . 2,
+            Product::CACHE_TAG . '_' . 5,
+            Product::CACHE_TAG . '_' . 100500,
+            Product::CACHE_TAG . '_' . 7,
+            Product::CACHE_TAG . '_' . 22,
+            Product::CACHE_TAG . '_' . 45,
+            Product::CACHE_TAG . '_' . 24612,
+        ];
+        $this->product->expects($this->once())
+            ->method('getEntityId')
+            ->will($this->returnValue($id));
+        $this->type->expects($this->once())
+            ->method('getChildrenIds')
+            ->with($id)
+            ->will($this->returnValue($childIds));
+        $identities = $this->plugin->afterGetIdentities($this->product, $baseIdentities);
+        $this->assertEquals($expectedIdentities, $identities);
+    }
+}
diff --git a/app/code/Magento/Bundle/etc/frontend/di.xml b/app/code/Magento/Bundle/etc/frontend/di.xml
index 54f6d3b4b0f42..fc820ff87a129 100644
--- a/app/code/Magento/Bundle/etc/frontend/di.xml
+++ b/app/code/Magento/Bundle/etc/frontend/di.xml
@@ -13,4 +13,7 @@
             </argument>
         </arguments>
     </type>
+    <type name="Magento\Catalog\Model\Product">
+        <plugin name="bundle" type="Magento\Bundle\Model\Plugin\Frontend\Product" sortOrder="100" />
+    </type>
 </config>
diff --git a/app/code/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtender.php b/app/code/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtender.php
new file mode 100644
index 0000000000000..92b7ab0d88ea8
--- /dev/null
+++ b/app/code/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtender.php
@@ -0,0 +1,48 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Model\Plugin\Frontend;
+
+use Magento\ConfigurableProduct\Model\Product\Type\Configurable;
+use Magento\Catalog\Model\Product;
+
+/**
+ *  Extender of product identities for child of configurable products
+ */
+class ProductIdentitiesExtender
+{
+    /**
+     * @var Configurable
+     */
+    private $configurableType;
+
+    /**
+     * @param Configurable $configurableType
+     */
+    public function __construct(Configurable $configurableType)
+    {
+        $this->configurableType = $configurableType;
+    }
+
+    /**
+     * Add child identities to product identities
+     *
+     * @param Product $subject
+     * @param array $identities
+     * @return array
+     */
+    public function afterGetIdentities(Product $subject, array $identities): array
+    {
+        foreach ($this->configurableType->getChildrenIds($subject->getId()) as $childIds) {
+            foreach ($childIds as $childId) {
+                $identities[] = Product::CACHE_TAG . '_' . $childId;
+            }
+        }
+
+        return array_unique($identities);
+    }
+}
diff --git a/app/code/Magento/ConfigurableProduct/Test/Unit/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php b/app/code/Magento/ConfigurableProduct/Test/Unit/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php
new file mode 100644
index 0000000000000..b4fb5ccfaa558
--- /dev/null
+++ b/app/code/Magento/ConfigurableProduct/Test/Unit/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php
@@ -0,0 +1,77 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Test\Unit\Model\Plugin\Frontend;
+
+use Magento\ConfigurableProduct\Model\Plugin\Frontend\ProductIdentitiesExtender;
+use Magento\ConfigurableProduct\Model\Product\Type\Configurable;
+use Magento\Catalog\Model\Product;
+
+/**
+ * Class ProductIdentitiesExtenderTest
+ */
+class ProductIdentitiesExtenderTest extends \PHPUnit\Framework\TestCase
+{
+    /**
+     * @var \PHPUnit_Framework_MockObject_MockObject|Configurable
+     */
+    private $configurableTypeMock;
+
+    /**
+     * @var ProductIdentitiesExtender
+     */
+    private $plugin;
+
+    /** @var  MockObject|\Magento\Catalog\Model\Product */
+    private $product;
+
+    protected function setUp()
+    {
+        $this->product = $this->getMockBuilder(Product::class)
+            ->disableOriginalConstructor()
+            ->setMethods(['getId'])
+            ->getMock();
+
+        $this->configurableTypeMock = $this->getMockBuilder(Configurable::class)
+            ->disableOriginalConstructor()
+            ->getMock();
+
+        $this->plugin = new ProductIdentitiesExtender($this->configurableTypeMock);
+    }
+
+    public function testAfterGetIdentities()
+    {
+        $identities = [
+            'SomeCacheId',
+            'AnotherCacheId',
+        ];
+        $productId = 12345;
+        $childIdentities = [
+            0 => [1, 2, 5, 100500]
+        ];
+        $expectedIdentities = [
+            'SomeCacheId',
+            'AnotherCacheId',
+            Product::CACHE_TAG . '_' . 1,
+            Product::CACHE_TAG . '_' . 2,
+            Product::CACHE_TAG . '_' . 5,
+            Product::CACHE_TAG . '_' . 100500,
+        ];
+
+        $this->product->expects($this->once())
+            ->method('getId')
+            ->willReturn($productId);
+
+        $this->configurableTypeMock->expects($this->once())
+            ->method('getChildrenIds')
+            ->with($productId)
+            ->willReturn($childIdentities);
+
+        $productIdentities = $this->plugin->afterGetIdentities($this->product, $identities);
+        $this->assertEquals($expectedIdentities, $productIdentities);
+    }
+}
diff --git a/app/code/Magento/ConfigurableProduct/etc/frontend/di.xml b/app/code/Magento/ConfigurableProduct/etc/frontend/di.xml
index bb830c36b929d..df96829b354c8 100644
--- a/app/code/Magento/ConfigurableProduct/etc/frontend/di.xml
+++ b/app/code/Magento/ConfigurableProduct/etc/frontend/di.xml
@@ -10,4 +10,7 @@
     <type name="Magento\ConfigurableProduct\Model\ResourceModel\Attribute\OptionSelectBuilderInterface">
         <plugin name="Magento_ConfigurableProduct_Plugin_Model_ResourceModel_Attribute_InStockOptionSelectBuilder" type="Magento\ConfigurableProduct\Plugin\Model\ResourceModel\Attribute\InStockOptionSelectBuilder"/>
     </type>
+    <type name="Magento\Catalog\Model\Product">
+        <plugin name="product_identities_extender" type="Magento\ConfigurableProduct\Model\Plugin\Frontend\ProductIdentitiesExtender" />
+    </type>
 </config>
diff --git a/dev/tests/integration/testsuite/Magento/Bundle/Model/Plugin/Frontend/ProductTest.php b/dev/tests/integration/testsuite/Magento/Bundle/Model/Plugin/Frontend/ProductTest.php
new file mode 100644
index 0000000000000..91dcd5f3e8d5b
--- /dev/null
+++ b/dev/tests/integration/testsuite/Magento/Bundle/Model/Plugin/Frontend/ProductTest.php
@@ -0,0 +1,71 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+
+declare(strict_types=1);
+
+namespace Magento\Bundle\Model\Plugin\Frontend;
+
+use Magento\Catalog\Api\ProductRepositoryInterface;
+use Magento\TestFramework\Helper\Bootstrap;
+use Magento\TestFramework\Interception\PluginList;
+use PHPUnit\Framework\TestCase;
+
+/**
+ * Test bundle fronted product plugin adds children products ids to bundle product identities.
+ */
+class ProductTest extends TestCase
+{
+    /**
+     * Check, product plugin is registered for storefront.
+     *
+     * @magentoAppArea frontend
+     * @return void
+     */
+    public function testProductIsRegistered(): void
+    {
+        $pluginInfo = Bootstrap::getObjectManager()->get(PluginList::class)
+            ->get(\Magento\Catalog\Model\Product::class, []);
+        $this->assertSame(Product::class, $pluginInfo['bundle']['instance']);
+    }
+
+    /**
+     * Check plugin will add children ids to bundle product identities on storefront.
+     *
+     * @magentoDataFixture Magento/Bundle/_files/product.php
+     * @magentoAppArea frontend
+     * @return void
+     */
+    public function testGetIdentitiesForBundleProductOnStorefront(): void
+    {
+        $productRepository = Bootstrap::getObjectManager()->get(ProductRepositoryInterface::class);
+        $bundleProduct = $productRepository->get('bundle-product');
+        $simpleProduct = $productRepository->get('simple');
+        $expectedIdentities = [
+            'cat_p_' . $bundleProduct->getId(),
+            'cat_p',
+            'cat_p_' . $simpleProduct->getId(),
+
+        ];
+        $this->assertEquals($expectedIdentities, $bundleProduct->getIdentities());
+    }
+
+    /**
+     * Check plugin won't add children ids to bundle product identities in admin area.
+     *
+     * @magentoDataFixture Magento/Bundle/_files/product.php
+     * @magentoAppArea adminhtml
+     * @return void
+     */
+    public function testGetIdentitiesForBundleProductInAdminArea(): void
+    {
+        $productRepository = Bootstrap::getObjectManager()->get(ProductRepositoryInterface::class);
+        $bundleProduct = $productRepository->get('bundle-product');
+        $expectedIdentities = [
+            'cat_p_' . $bundleProduct->getId(),
+        ];
+        $this->assertEquals($expectedIdentities, $bundleProduct->getIdentities());
+    }
+}
diff --git a/dev/tests/integration/testsuite/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php b/dev/tests/integration/testsuite/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php
new file mode 100644
index 0000000000000..1fffd701c509f
--- /dev/null
+++ b/dev/tests/integration/testsuite/Magento/ConfigurableProduct/Model/Plugin/Frontend/ProductIdentitiesExtenderTest.php
@@ -0,0 +1,73 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+
+declare(strict_types=1);
+
+namespace Magento\ConfigurableProduct\Model\Plugin\Frontend;
+
+use Magento\Catalog\Api\ProductRepositoryInterface;
+use Magento\TestFramework\Helper\Bootstrap;
+use Magento\TestFramework\Interception\PluginList;
+use PHPUnit\Framework\TestCase;
+
+/**
+ * Test configurable fronted product plugin will add children products ids to configurable product identities.
+ */
+class ProductIdentitiesExtenderTest extends TestCase
+{
+    /**
+     * Check, product identities extender plugin is registered for storefront.
+     *
+     * @magentoAppArea frontend
+     * @return void
+     */
+    public function testIdentitiesExtenderIsRegistered(): void
+    {
+        $pluginInfo = Bootstrap::getObjectManager()->get(PluginList::class)
+            ->get(\Magento\Catalog\Model\Product::class, []);
+        $this->assertSame(ProductIdentitiesExtender::class, $pluginInfo['product_identities_extender']['instance']);
+    }
+
+    /**
+     * Check plugin will add children ids to configurable product identities on storefront.
+     *
+     * @magentoDataFixture Magento/ConfigurableProduct/_files/product_configurable.php
+     * @magentoAppArea frontend
+     * @return void
+     */
+    public function testGetIdentitiesForConfigurableProductOnStorefront(): void
+    {
+        $productRepository = Bootstrap::getObjectManager()->get(ProductRepositoryInterface::class);
+        $configurableProduct = $productRepository->get('configurable');
+        $simpleProduct1 = $productRepository->get('simple_10');
+        $simpleProduct2 = $productRepository->get('simple_20');
+        $expectedIdentities = [
+            'cat_p_' . $configurableProduct->getId(),
+            'cat_p',
+            'cat_p_' . $simpleProduct1->getId(),
+            'cat_p_' . $simpleProduct2->getId(),
+
+        ];
+        $this->assertEquals($expectedIdentities, $configurableProduct->getIdentities());
+    }
+
+    /**
+     * Check plugin won't add children ids to configurable product identities in admin area.
+     *
+     * @magentoDataFixture Magento/ConfigurableProduct/_files/product_configurable.php
+     * @magentoAppArea adminhtml
+     * @return void
+     */
+    public function testGetIdentitiesForConfigurableProductInAdminArea(): void
+    {
+        $productRepository = Bootstrap::getObjectManager()->get(ProductRepositoryInterface::class);
+        $configurableProduct = $productRepository->get('configurable');
+        $expectedIdentities = [
+            'cat_p_' . $configurableProduct->getId(),
+        ];
+        $this->assertEquals($expectedIdentities, $configurableProduct->getIdentities());
+    }
+}