diff --git a/app/code/Magento/ConfigurableProduct/view/adminhtml/web/js/components/dynamic-rows-configurable.js b/app/code/Magento/ConfigurableProduct/view/adminhtml/web/js/components/dynamic-rows-configurable.js
index 814b5de71a8f7..40d6d480f45ef 100644
--- a/app/code/Magento/ConfigurableProduct/view/adminhtml/web/js/components/dynamic-rows-configurable.js
+++ b/app/code/Magento/ConfigurableProduct/view/adminhtml/web/js/components/dynamic-rows-configurable.js
@@ -412,7 +412,7 @@ define([
             product = {
                 'id': row.productId,
                 'product_link': row.productUrl,
-                'name': $('<i></i>').text(row.name).html(),
+                'name': row.name,
                 'sku': row.sku,
                 'status': row.status,
                 'price': row.price,