diff --git a/doc/source/conf.py b/doc/source/conf.py
index 28df08a8607b9..c12c148d0f10d 100644
--- a/doc/source/conf.py
+++ b/doc/source/conf.py
@@ -209,6 +209,7 @@
     "external_links": [],
     "github_url": "https://github.com/pandas-dev/pandas",
     "twitter_url": "https://twitter.com/pandas_dev",
+    "google_analytics_id": "UA-27880019-2",
 }
 
 # Add any paths that contain custom themes here, relative to this directory.