diff --git a/asv_bench/benchmarks/repr.py b/asv_bench/benchmarks/repr.py
new file mode 100644
index 00000000000..b218c0be870
--- /dev/null
+++ b/asv_bench/benchmarks/repr.py
@@ -0,0 +1,18 @@
+import pandas as pd
+
+import xarray as xr
+
+
+class ReprMultiIndex:
+    def setup(self, key):
+        index = pd.MultiIndex.from_product(
+            [range(10000), range(10000)], names=("level_0", "level_1")
+        )
+        series = pd.Series(range(100000000), index=index)
+        self.da = xr.DataArray(series)
+
+    def time_repr(self):
+        repr(self.da)
+
+    def time_repr_html(self):
+        self.da._repr_html_()
diff --git a/xarray/core/formatting.py b/xarray/core/formatting.py
index 282620e3569..0c1be1cc175 100644
--- a/xarray/core/formatting.py
+++ b/xarray/core/formatting.py
@@ -300,11 +300,18 @@ def _summarize_coord_multiindex(coord, col_width, marker):
 
 
 def _summarize_coord_levels(coord, col_width, marker="-"):
+    if len(coord) > 100 and col_width < len(coord):
+        n_values = col_width
+        indices = list(range(0, n_values)) + list(range(-n_values, 0))
+        subset = coord[indices]
+    else:
+        subset = coord
+
     return "\n".join(
         summarize_variable(
-            lname, coord.get_level_variable(lname), col_width, marker=marker
+            lname, subset.get_level_variable(lname), col_width, marker=marker
         )
-        for lname in coord.level_names
+        for lname in subset.level_names
     )