diff --git a/run_release.py b/run_release.py
index 08a67aa5..f8968c35 100755
--- a/run_release.py
+++ b/run_release.py
@@ -47,7 +47,7 @@
 
 WHATS_NEW_TEMPLATE = """
 ****************************
-  What's New In Python {version}
+  What's new in Python {version}
 ****************************
 
 :Editor: TBD
@@ -103,8 +103,8 @@
    so it's worth checking back even after reading earlier versions.
 
 
-Summary -- Release highlights
-=============================
+Summary --- release highlights
+==============================
 
 .. This section singles out the most important changes in Python {version}.
    Brevity is key.
@@ -114,40 +114,58 @@
 
 
 
-New Features
+New features
 ============
 
 
 
-Other Language Changes
+Other language changes
 ======================
 
 
 
-New Modules
+New modules
 ===========
 
 * None yet.
 
 
-Improved Modules
+Improved modules
 ================
 
+module_name
+-----------
+
+* TODO
+
+.. Add improved modules above alphabetically, not here at the end.
 
 Optimizations
 =============
 
+module_name
+-----------
+
+* TODO
 
 
 
 Deprecated
 ==========
 
+* module_name:
+  TODO
 
 
+.. Add deprecations above alphabetically, not here at the end.
+
 Removed
 =======
 
+module_name
+-----------
+
+* TODO
 
 
 Porting to Python {version}
@@ -157,24 +175,31 @@
 that may require changes to your code.
 
 
-Build Changes
+Build changes
 =============
 
 
-C API Changes
+C API changes
 =============
 
-New Features
+New features
 ------------
 
+* TODO
 Porting to Python {version}
 ----------------------
 
-Deprecated
-----------
+* TODO
 
-Removed
--------
+Deprecated C APIs
+-----------------
+
+* TODO
+
+.. Add C API deprecations above alphabetically, not here at the end.
+
+Removed C APIs
+--------------
 
 """