diff --git a/app/index.html b/app/index.html
index f3fe9000b7f..c6203a16c2b 100644
--- a/app/index.html
+++ b/app/index.html
@@ -5,7 +5,7 @@
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
     <meta name="viewport" content="width=device-width, initial-scale=1">
 
-    <title>Cargo: packages for Rust</title>
+    <title>crates.io: Rust Package Registry</title>
 
     {{content-for 'head'}}
 
diff --git a/app/templates/application.hbs b/app/templates/application.hbs
index a7c064db84d..a344f96cfec 100644
--- a/app/templates/application.hbs
+++ b/app/templates/application.hbs
@@ -1,6 +1,6 @@
 {{head-layout}}
 
-{{title "Cargo: packages for Rust" separator=' - ' prepend=true}}
+{{title "crates.io: Rust Package Registry" separator=' - ' prepend=true}}
 {{google-jsapi}}
 
 <nav id="header">
diff --git a/config/manifest.js b/config/manifest.js
index de2b92390f0..c3a8e22882f 100644
--- a/config/manifest.js
+++ b/config/manifest.js
@@ -2,9 +2,9 @@
 
 module.exports = function(/* environment, appConfig */) {
     return {
-        name: 'Cargo: packages for Rust',
-        short_name: 'Cargo',
-        description: 'Cargo is the package manager and crate host for Rust.',
+        name: 'crates.io: Rust Package Registry',
+        short_name: 'crates.io',
+        description: 'crates.io is the default crate host for Rust.',
         start_url: '/',
         display: 'standalone',
         background_color: '#3b6837',
diff --git a/tests/acceptance/crate-test.js b/tests/acceptance/crate-test.js
index 5871274e4c9..943c20a96fd 100644
--- a/tests/acceptance/crate-test.js
+++ b/tests/acceptance/crate-test.js
@@ -66,7 +66,7 @@ module('Acceptance | crate page', function(hooks) {
         await click('[data-test-just-updated] [data-test-crate-link="0"]');
 
         assert.equal(currentURL(), '/crates/nanomsg');
-        assert.equal(document.title, 'nanomsg - Cargo: packages for Rust');
+        assert.equal(document.title, 'nanomsg - crates.io: Rust Package Registry');
     });
 
     test('visiting /crates/nanomsg', async function(assert) {
@@ -78,7 +78,7 @@ module('Acceptance | crate page', function(hooks) {
 
         assert.equal(currentURL(), '/crates/nanomsg');
         assert.equal(currentRouteName(), 'crate.index');
-        assert.equal(document.title, 'nanomsg - Cargo: packages for Rust');
+        assert.equal(document.title, 'nanomsg - crates.io: Rust Package Registry');
 
         assert.dom('[data-test-heading] [data-test-crate-name]').hasText('nanomsg');
         assert.dom('[data-test-heading] [data-test-crate-version]').hasText('0.6.1');
@@ -93,7 +93,7 @@ module('Acceptance | crate page', function(hooks) {
 
         assert.equal(currentURL(), '/crates/nanomsg/');
         assert.equal(currentRouteName(), 'crate.index');
-        assert.equal(document.title, 'nanomsg - Cargo: packages for Rust');
+        assert.equal(document.title, 'nanomsg - crates.io: Rust Package Registry');
 
         assert.dom('[data-test-heading] [data-test-crate-name]').hasText('nanomsg');
         assert.dom('[data-test-heading] [data-test-crate-version]').hasText('0.6.1');
@@ -108,7 +108,7 @@ module('Acceptance | crate page', function(hooks) {
 
         assert.equal(currentURL(), '/crates/nanomsg/0.6.0');
         assert.equal(currentRouteName(), 'crate.version');
-        assert.equal(document.title, 'nanomsg - Cargo: packages for Rust');
+        assert.equal(document.title, 'nanomsg - crates.io: Rust Package Registry');
 
         assert.dom('[data-test-heading] [data-test-crate-name]').hasText('nanomsg');
         assert.dom('[data-test-heading] [data-test-crate-version]').hasText('0.6.0');
diff --git a/tests/acceptance/crates-test.js b/tests/acceptance/crates-test.js
index ecb6b95c417..3b37a3ba281 100644
--- a/tests/acceptance/crates-test.js
+++ b/tests/acceptance/crates-test.js
@@ -39,7 +39,7 @@ module('Acceptance | crates page', function(hooks) {
         await click('[data-test-all-crates-link]');
 
         assert.equal(currentURL(), '/crates');
-        assert.equal(document.title, 'Crates - Cargo: packages for Rust');
+        assert.equal(document.title, 'Crates - crates.io: Rust Package Registry');
     });
 
     test('visiting the crates page directly', async function(assert) {
@@ -49,7 +49,7 @@ module('Acceptance | crates page', function(hooks) {
         await click('[data-test-all-crates-link]');
 
         assert.equal(currentURL(), '/crates');
-        assert.equal(document.title, 'Crates - Cargo: packages for Rust');
+        assert.equal(document.title, 'Crates - crates.io: Rust Package Registry');
     });
 
     test('listing crates', async function(assert) {
diff --git a/tests/acceptance/front-page-test.js b/tests/acceptance/front-page-test.js
index f83bb574735..cadcfd13d52 100644
--- a/tests/acceptance/front-page-test.js
+++ b/tests/acceptance/front-page-test.js
@@ -25,7 +25,7 @@ module('Acceptance | front page', function(hooks) {
         await visit('/');
 
         assert.equal(currentURL(), '/');
-        assert.equal(document.title, 'Cargo: packages for Rust');
+        assert.equal(document.title, 'crates.io: Rust Package Registry');
 
         assert.dom('[data-test-install-cargo-link]').exists();
         assert.dom('[data-test-all-crates-link]').exists();
diff --git a/tests/acceptance/search-test.js b/tests/acceptance/search-test.js
index 5fd25b85cef..d9a93ab9e24 100644
--- a/tests/acceptance/search-test.js
+++ b/tests/acceptance/search-test.js
@@ -30,7 +30,7 @@ module('Acceptance | search', function(hooks) {
         await triggerEvent('[data-test-search-form]', 'submit');
 
         assert.equal(currentURL(), '/search?q=rust');
-        assert.equal(document.title, "Search Results for 'rust' - Cargo: packages for Rust");
+        assert.equal(document.title, "Search Results for 'rust' - crates.io: Rust Package Registry");
 
         assert.dom('[data-test-heading]').hasText("Search Results for 'rust'");
         assert.dom('[data-test-search-nav]').hasText('Displaying 1-8 of 8 total results');
@@ -53,7 +53,7 @@ module('Acceptance | search', function(hooks) {
         await visit('/search?q=rust');
 
         assert.equal(currentURL(), '/search?q=rust');
-        assert.equal(document.title, "Search Results for 'rust' - Cargo: packages for Rust");
+        assert.equal(document.title, "Search Results for 'rust' - crates.io: Rust Package Registry");
 
         assert.dom('[data-test-search-input]').hasValue('rust');
         assert.dom('[data-test-heading]').hasText("Search Results for 'rust'");