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Rokt Audiences (Actions) destination enables advertisers to send Segment Persona Audiences to Rokt using Rokt's Audience API.
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By using Segment's Persona Audiences with Rokt, you can increase the efficiency of your ad campaigns through suppression and targeting of existing or new customers.
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By using Segment's Persona Audiences with Rokt, you can increase the efficiency of your ad campaigns through suppression and targeting of existing or new customers.
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## Benefits of Rokt Audiences (Actions)
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Benefits of the Rokt Audiences (Actions) destination include:
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-**Improved email matching**: This integration creates a direct connection between Segment and Rokt for a 100% match rate of email identifiers.
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-**Improved email matching**: This integration creates a direct connection between Segment and Rokt for a 100% match rate of email identifiers.
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-**Easy setup**: This destination only requires your Advertiser API key.
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@@ -43,25 +43,24 @@ To add the Rokt Audiences (Actions) destination:
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5. On the **Settings** tab, enter the name of your destination. For example, `Rokt audiences – <audience name>`.
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6. Enter your Rokt **API key**.
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6. Enter your RPub, RSec, and Account id values in the integration. Your Rokt account manager can share RPub/RSec values
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with you. Rokt Account ID can be found by following instructions [here](https://docs.rokt.com/developers/integration-guides/rokt-ads/account-id/#account-id).
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7. Click **Save Changes**.
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7. Click **Save Changes**.
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8. In the **Mappings** tab, click **+ New Mapping** and select **Add Users to Audience**. Don't change any defaults.
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9. Under the **Configure actions fields**, set **Enable Batching** to *Yes* and click **Save**.
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7. Repeat steps 8 and 9 for **Remove Users from Audience**.
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8.**Enable** both mappings.
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8. In the **Mappings** tab within the Rokt Audience destination, click **+ New Mapping** and select **Sync Engage Audience to Rokt** under the "Actions" tab.
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Don't change any defaults.
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9. Go to the **Settings** tab and select the toggle to **Enable** the destination.
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10. Select your space, and navigate to **Engage > Audiences**. Select the source audience that you want to send to your Rokt Audiences (Actions) destination.
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11. Click **Add Destinations** and select the Rokt Audience (Actions) destination you created. In the settings that appear on the right-hand side, toggle the **Send Track** option on and **Send Identify**. Click **Save**.
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11. Click **Add Destinations** and select the Rokt Audience (Actions) destination you created.
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12. In the settings that appear on the right-hand side, toggle on the **Send Track** and **Send Identify** option.
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13. Select **Default Setup**.
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14. Click **Save** in the top right corner.
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Your Rokt Audiences (Actions) destination is now ready to receive audiences, and your Persona audiences are now accessible in your Rokt Advertiser dashboard. Keep in mind that it can take 12-24 hours for the first sync when the number of email identifies are in the millions.
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Your Rokt Audiences (Actions) destination is now ready to receive audiences, and your Persona audiences are now accessible in your Rokt Advertiser dashboard. Keep in mind that it can take 12-24 hours for the first sync when the number of email identifies are in the millions.
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> warning ""
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> You can only connect **one** Engage audience to a single instance of the Rokt Audience (Actions) destination. If you have multiple audiences, repeat the above process to create a new Rokt Audience (Actions) destination and connect the audience to a new destination each time.
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