address comments

Author: Vanessa-SSY

src/connections/destinations/catalog/actions-stackadapt-audiences/index.md

@@ -3,67 +3,69 @@ title: StackAdapt Audience Destination
 hide-boilerplate: true
 hide-dossier: true
 beta: true
-# id: 61d8859be4f795335d5c677c
+id: 66e96b9f4ee97f41caa06487
 hidden: true
-redirect_from: "/connections/destinations/catalog/actions-stackadapt/"
+redirect_from: "/connections/destinations/catalog/actions-stackadapt-audiences/"
 ---
 
 {% include content/plan-grid.md name="actions" %}
 
-[StackAdapt](https://www.stackadapt.com/){:target="\_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdapt enables marketers to deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with Segment Engage helps you sync user data to optimize targeting and improve your campaign outcomes.
+[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdapt enables marketers to deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with Twilio Engage helps you sync user data to optimize targeting and improve your campaign outcomes.
 
-This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="\_blank"}.
+This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackFAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.
 
 ## Getting started
 
 ### Getting your StackAdapt GraphQL Token
 
-If you do not have an API key, reach out to the StackAdapt team for help.
+If you do not have an existing StackAdapt API key, [reach out to the StackAdapt team for help](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593).
 
 ### Setting up the StackAdapt Audience destination in Segment Engage
 
 1. From the Segment web app, navigate to **Connections > Catalog > Destinations**.
 2. Search for and select the "StackAdapt Audience" destination.
 3. Click **Add Destination**.
 4. Select an existing source to connect to the StackAdapt Audience destination.
-5. Give the destination a name.
-6. On the Settings screen, provide your StackAdapt Graphql API token.
+5. Enter a name for your destination.
+6. On the Settings screen, provide your StackAdapt GraphQL API token.
 7. Toggle on the destination using the **Enable Destination** toggle.
-8. Click **Save Change**.
-9. Follow the steps in the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or follow the steps below to Sync an Engage Audience.
+8. Click **Save Changes**.
+9. Follow the steps in the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or use the documentation to [sync an Engage Audience](#sync-an-engage-audience).
 10. Enable the destination and click **Save Changes**.
 
 ### Sync an Engage Audience
 
 To sync an Engage audience with StackAdapt:
 
-1. Each Engage audience should only contain profiles that meet StackAdapt’s targeting criteria. Each profile in the Engage audience must have a valid email address to be considered as a valid profile in the StackAdapt platform. Profiles missing an email address will not be valid on StackAdapt platform.
+1. Each Engage audience should only contain profiles that have a valid email address. Profiles missing an email address are not valid on StackAdapt's platform.
 2. Add a condition to the Engage audience to ensure the required email trait is included.
-3. Open the previously created StackAdapt destination.
-4. In the **Mappings** tab, click **New Mapping** and select **Forward Audience Event**.
-5. Under **Define event trigger**, click **Add Condition** and add this condition: **Event Type** is **Track** or **Identify**. Click **Add Condition** and add this condition: **Event Name** is `Audience Entered` or `Audience Exited`
-6. Under **Map fields**, select the advertiser you want to sync the audience under. You can look for the advertiser by its ID on StackAdapt platform.
+3. Open the previously created StackAdapt Audience destination.
+4. On the Mappings tab, click **New Mapping** and select **Forward Audience Event**.
+5. Under Define event trigger, click **Add Condition** and add this condition: Event Type is `Track` or `Identify`. Click **Add Condition** and add this condition: Event Name is `Audience Entered` or `Audience Exited`.
+6. Under **Map fields**, select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.
    ![Image showing sample map fields](images/map-fields-example.png)
 
 On StackAdapt platform:
 
-1. Under **Audience & Attribution** > **Customer Data** > **Profiles**, you should be able to see a list of profiles being synced to StackAdapt platform.
-   Please note that it can take up to 4 hours for profiles to show in the StackAdapt platform.
+To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to **Audience & Attribution** > **Customer Data** > **Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.
 
-If you want to create a StackAdapt Audience with your Segment Engage Audiences:
+> info "Syncs can take up to 4 hours"
+> It can take up to 4 hours from the time you initiate a sync for profiles to show up in StackAdapt.
 
-1. Go to **Audience & Attribution** > **Customer Data** > **Segments**, on the top right corner, click **Create Segment**.
-2. Choose **Segment Engage Audience ID** or **Segment Engage Audience Name** as the rule
+If you want to create a StackAdapt Audience from your Twilio Engage Audience:
+
+1. Open StackAdapt and navigate to **Audience & Attribution** > **Customer Data** > **Segments**, then click **Create Segment**.
+2. Choose **Segment Engage Audience ID** or **Segment Engage Audience Name** as the rule.
 3. Select the value for the corresponding filter.
 4. Click on **Submit** to create the segment.
 
 ### Sending an Audience to StackAdapt
 
 1. In Segment, go to Engage > Audiences and select the audience to sync with StackAdapt.
-2. Click Add Destination and select **StackAdapt Audience**.
+2. Click **Add Destination** and select **StackAdapt Audience**.
 3. Toggle **Send Track** and **Send Identify** on.
-4. Click Save.
+4. Click **Save**.
 
 ## Data and privacy
 
-Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="\_blank"} to learn more about StackAdapt's privacy and data terms.
+Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.