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## title: Voucherify (Actions) Destination
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{% include content/plan-grid.md name="actions" %}
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[Voucherify](https://voucherify.io/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) is an API-first Promotion Engine for growth teams. With Voucherify, marketers can run dynamic and personalized promotions and loyalty programs without the involvement of the development team. Run CDP-powered coupons, discounts, referrals, loyalty programs, gift cards, cashback, bundles, and more. The Destination integration provides a continuous flow of customer data from Segment to Voucherify to create custom events, create or update customers, and build audiences.
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This destination is maintained by Voucherify. For any issues with the destination, [contact their Support team](mailto:[email protected]).
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## Getting started
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1. From the Segment web app, click **Catalog**, then click **Destinations**.
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2. Find the Destinations Actions item in the left navigation, and click it.
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3. Select Voucherify (Actions) and then **Configure Actions Voucherify**.
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4. Select an existing Source to connect to Voucherify (Actions).
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5. Enter the **API Key** and **API Token** into your Segment Settings UI, which you can find from your [Voucherify dashboard](https://voucherify.io/dashboard){:target="_blank"}.
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6. Enter **Custom URL**. Check your API region in Voucherify dashboard -> Project settings -> API endpoint. Then use one of [API Endpoints](https://docs.voucherify.io/docs/api-endpoints) and replace the **api** word with **segmentio**. For example, if your default URL is: https://us1.api.voucherify.io, then use: https://us1.segmentio.voucherify.io. It also works for dedicated URLs.
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7. Select **Quick Setup** to start with pre-populated subscriptions, or **Customized Setup** to configure each action from scratch. Click **Configure Actions**.
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#### Getting API Key and API Token
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On the Voucherify Dashboard page:
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1. Open the "Project settings" from the user context menu on the top right.
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2. Find the "Application Keys" section on the project page.
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3. Use "Application ID" and "Secret Key" respectively as "API Key" and "API Token".
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{% include components/actions-fields.html %}
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## Benefits of Voucherify (Actions) vs Voucherify (Classic)
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The integration is bidirectional; therefore, Voucherify can be configured as both the Destination and Source of customer data.
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Previously developed Segment.io -> Voucherify integration uses Subscription Functions. To enable a simplified build experience and a more straightforward configuration, Segment launched a new type of Destination, which is called Destination Actions. The Destination Actions framework improves on classic destinations by enabling you to see and control how Segment sends the event data it receives from your sources to actions-based destinations. Each Action in a destination lists the event data it requires and the event data that is optional. You can also choose which event types, event names, or event property values trigger an Action. These Triggers and mappings make it possible to send different versions of the Action, depending on the context from which it is triggered.

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