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+---
+title: Connect HubSpot to Segment Profiles
+plan: unify
+---
+
+This guide explains how to set up HubSpot as a source and connect it to Segment Profiles. 
+
+Once configured, this integration lets you send HubSpot data directly to Segment Profiles, eliminating the need for a data warehouse and enabling faster data synchronization and profile enrichment.
+
+> info "Private beta"
+> The HubSpot/Segment Profiles integration is in private beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available.
+
+## Prerequisites
+
+Before you begin, make sure that you have the following:
+
+- A Segment workspace with [Unify](/docs/unify/) enabled and [Identity Resolution](/docs/unify/identity-resolution/) configured.
+- Administrator access to your HubSpot account.
+
+## Integration steps
+
+Follow the steps in this section to connect HubSpot to Segment Profiles.
+
+### 1. Add HubSpot as a source
+
+To start syncing HubSpot data, first add HubSpot as a source to your workspace.
+
+1. From your Segment workspace, go to **Connections > Catalog** and search for **HubSpot**.
+2. Select **HubSpot**, then click **Add Source**.
+3. Enter a name for your HubSpot source and add an optional label.
+4. Log in to HubSpot and choose the account you want to sync data from.
+5. Once you've authenticated, return to Segment and click **Next**.
+6. Verify the **Schema name**, then click **Next**.
+7. In the **Selective Sync** settings:
+   - Set a start date for the initial sync (or leave it blank for a full historical sync).
+   - Keep the default sync frequency (every three hours) or adjust it.
+   - Choose the collections to sync.
+
+After adding the source, go to **Settings > Basic settings** and toggle **Enable source**. The first sync begins immediately.
+
+### 2. Add a Segment Profiles destination
+
+Next, add a Segment Profiles destination.
+
+1. From your HubSpot source, go to the **Models** tab and click **Add destination**.
+2. Select **Segment Profiles**, then click **Add destination**.
+3. Enter a name for the destination, then click **Create destination**.
+
+### 3. Create a data model
+
+A data model defines how HubSpot data maps to Segment Profiles.
+
+1. In the HubSpot source, go to the **Models** tab and click **Create Model**.
+2. Select the collections and columns to sync.
+3. Preview the data in real time and validate the schema.
+4. Name the model and click **Next** to save it.
+
+### 4. Map HubSpot data to Segment Profiles
+
+Now, configure mappings to determine how HubSpot data updates Segment Profiles.
+
+1. In the **Models** tab of your HubSpot source, click **Add mapping**.
+2. Segment redirects you to the Segment Profiles destination. Click **Add mapping**.
+3. Select your data model and define the mapping rules:
+   - Choose the Profile Space to update.
+   - Map HubSpot fields to Segment Profile fields.
+   - **You must map either the User ID, Anonymous ID, or Group ID field.**
+4. Test the mapping with real HubSpot data.
+5. Save the configuration.
+
+
+### 5. Enable destination mapping and finish setup
+
+Finish the setup process by enabling the destination mapping.
+
+1. From the **Overview** tab of the Segment Profiles destination, toggle **Mapping Status** to **Enabled**.
+2. Return to your HubSpot source and verify that **Settings > Basic settings** is enabled.
+
+Once complete, HubSpot data syncs to Segment Profiles automatically.
+
+## Data synchronization
+
+After connecting HubSpot to the Segment Profiles destination, the integration begins syncing data:
+
+- New or updated records in HubSpot get sent to Segment Profiles based on your mapping configuration.
+- The first sync includes historical data based on your selected start date.
+- Future syncs run at the default interval of every three hours.
+
+If you change the start date after the first sync, Segment doesn’t retroactively sync data unless you manually trigger a full sync. Changes to synced collections apply only to future syncs. Data you previously synced from removed collections stays in your workspace.
+
+## Best practices
+
+Keep the following in mind when working with the HubSpot/Segment Profiles integration:
+
+- Start with a small dataset to validate mappings before expanding to all HubSpot objects.
+- Regularly review your mappings to make sure they reflect any schema changes in HubSpot or Segment Profiles.
+- Monitor both your HubSpot source and Segment Profiles destination for errors and data discrepancies.
+
+Each data model supports mapping from one HubSpot collection at a time. For complex use cases requiring multiple collections, create separate data models and mappings.
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