diff --git a/bin/utils.js b/bin/utils.js
index 21873a1509..a59356b1b2 100644
--- a/bin/utils.js
+++ b/bin/utils.js
@@ -7,7 +7,6 @@
   array-bracket-spacing,
   space-before-function-paren
 */
-const open = require('opn');
 
 const colors = {
   info (useColor, msg) {
@@ -70,22 +69,6 @@ function status (uri, options, log, useColor) {
       'Broadcasting "http" with subtype of "webpack" via ZeroConf DNS (Bonjour)'
     );
   }
-
-  if (options.open) {
-    let openOptions = {};
-    let openMessage = 'Unable to open browser';
-
-    if (typeof options.open === 'string') {
-      openOptions = { app: options.open };
-      openMessage += `: ${options.open}`;
-    }
-
-    open(uri + (options.openPage || ''), openOptions).catch(() => {
-      log.warn(
-        `${openMessage}. If you are running in a headless environment, please do not use the --open flag`
-      );
-    });
-  }
 }
 
 function bonjour (options) {
diff --git a/examples/api/simple/server.js b/examples/api/simple/server.js
index 3e148e047b..4ee34c7d2e 100644
--- a/examples/api/simple/server.js
+++ b/examples/api/simple/server.js
@@ -8,7 +8,8 @@ const compiler = Webpack(webpackConfig);
 const devServerOptions = Object.assign({}, webpackConfig.devServer, {
   stats: {
     colors: true
-  }
+  },
+  open: true
 });
 const server = new WebpackDevServer(compiler, devServerOptions);
 
diff --git a/lib/Server.js b/lib/Server.js
index 4a23f7cf79..b124bcd80d 100644
--- a/lib/Server.js
+++ b/lib/Server.js
@@ -27,6 +27,9 @@ const killable = require('killable');
 const del = require('del');
 const chokidar = require('chokidar');
 
+const open = require('opn');
+const createDomain = require('./utils/createDomain');
+
 const express = require('express');
 
 const compress = require('compression');
@@ -77,6 +80,22 @@ const STATS = {
   errorDetails: false
 };
 
+function openBrowser(uri, options, log) {
+  let openOptions = {};
+  let openMessage = 'Unable to open browser';
+
+  if (typeof options.open === 'string') {
+    openOptions = { app: options.open };
+    openMessage += `: ${options.open}`;
+  }
+
+  open(uri + (options.openPage || ''), openOptions).catch(() => {
+    log.warn(
+      `${openMessage}. If you are running in a headless environment, please do not use the --open flag`
+    );
+  });
+}
+
 function Server (compiler, options = {}, _log) {
   this.log = _log || createLogger(options);
 
@@ -622,6 +641,8 @@ function Server (compiler, options = {}, _log) {
     this.listeningApp = http.createServer(app);
   }
 
+  this.options = options;
+
   killable(this.listeningApp);
 
   // Proxy websockets without the initial http request
@@ -804,6 +825,12 @@ Server.prototype.listen = function (port, hostname, fn) {
     if (fn) {
       fn.call(this.listeningApp, err);
     }
+
+    if (this.options.open) {
+      const suffix = (this.options.inline !== false || this.options.lazy === true ? '/' : '/webpack-dev-server/');
+      const uri = createDomain({ host: hostname, port }, this.listeningApp) + suffix;
+      openBrowser(uri, this.options, this.log);
+    }
   });
 
   return returnValue;