diff --git a/docs/tutorial.rst b/docs/tutorial.rst
index 0bcb45a5c4..79b3b87c35 100644
--- a/docs/tutorial.rst
+++ b/docs/tutorial.rst
@@ -1288,6 +1288,45 @@ bytes within chunks of an array may improve the compression ratio, depending on
 the structure of the data, the compression algorithm used, and which compression
 filters (e.g., byte-shuffle) have been applied.
 
+.. _tutorial_rechunking:
+
+Changing chunk shapes (rechunking)
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+Sometimes you are not free to choose the initial chunking of your input data, or
+you might have data saved with chunking which is not optimal for the analysis you
+have planned. In such cases it can be advantageous to re-chunk the data. For small
+datasets, or when the mismatch between input and output chunks is small
+such that only a few chunks of the input dataset need to be read to create each
+chunk in the output array, it is sufficient to simply copy the data to a new array
+with the desired chunking, e.g. ::
+
+    >>> a = zarr.zeros((10000, 10000), chunks=(100,100), dtype='uint16', store='a.zarr')
+    >>> b = zarr.array(a, chunks=(100, 200), store='b.zarr')
+
+If the chunk shapes mismatch, however, a simple copy can lead to non-optimal data
+access patterns and incur a substantial performance hit when using
+file based stores. One of the most pathological examples is
+switching from column-based chunking to row-based chunking e.g. ::
+
+    >>> a = zarr.zeros((10000,10000), chunks=(10000, 1), dtype='uint16, store='a.zarr')
+    >>> b = zarr.array(a, chunks=(1,10000), store='b.zarr')
+
+which will require every chunk in the input data set to be repeatedly read when creating
+each output chunk. If the entire array will fit within memory, this is simply resolved
+by forcing the entire input array into memory as a numpy array before converting
+back to zarr with the desired chunking. ::
+
+    >>> a = zarr.zeros((10000,10000), chunks=(10000, 1), dtype='uint16, store='a.zarr')
+    >>> b = a[...]
+    >>> c = zarr.array(b, chunks=(1,10000), store='c.zarr')
+
+For data sets which have mismatched chunks and which do not fit in memory, a
+more sophisticated approach to rechunking, such as offered by the
+`rechunker <https://github.com/pangeo-data/rechunker>`_ package and discussed
+`here <https://medium.com/pangeo/rechunker-the-missing-link-for-chunked-array-analytics-5b2359e9dc11>`_
+may offer a substantial improvement in performance.
+
 .. _tutorial_sync:
 
 Parallel computing and synchronization