Do a final pass on copy

[thekaveman]

Of the content on https://deploy-preview-208--compilerla.netlify.app/our-work

[machikoyasuda]

Summary of copy notes:

• Match up tenses: All of the Outcomes section use a past tense verb like launched or increased, except the Product Schedule one is present tense (deliver).
• Use consistent naming style: Caltrans, not CalTrans.
• Monterey-Salinas Transit
• "tapping to pay" not "tapping-to-pay" - this "tapping-to-pay" is on the About page too
• Make sure capitalization style is consistent across pages: "Customer Success Strategy" is titled cased on Work page but it's "Customer Success strategy" on the About page. Decide on whether Capabilities Statement is title-cased or sentence-cased and stick to it everywhere.
• Older adults, not seniors. Match up capitalization: If you want to capitalize Older adults, Veterans, then also capitalize Low-income and Disabled people. Or don't capitalize anything.
• Spell out names on first reference, then show the abbreviation in parenthesis. Then use the abbreviation thereafter.
• I personnally don't think "California Transit Agencies" should be capitalized because it might make people thing CTA is a single agency or something.
• This is a run-on sentence: "In collaboration with government partners, Compiler produced and managed monthly community events, Data + Donuts since 2017—past speakers; LA Metro, California Department of Technology (CDT), SCAG and Caltrans." Maybe make the later half its own sentence. Example "Past speakers have included technology and policy leaders from LA Metro, California Department of Technology (CDT), SCAG and Caltrans."

[indexing]

For the Benefits section, I propose the following copy to replace the existing.

Cal-ITP Benefits

Designed and developed a web application that allows transit riders to digitally verify their identity, check their eligibility for reduced transit fares, and enroll their credit or debit card to automatically receive a reduced fare on transit when they tap-to-pay.

OUTCOME

Monterey-Salinas Transit (MST) was the first transit operator in California to adopt the Benefits app in 2022. Santa Barbara Metropolitan Transit District (SBMTD) launched in 2023, and several more operators are expected to launch in 2024. The app supports benefits enrollment for older adults, veterans, and CalFresh cardholders. Future enrollment options include Medicare cardholders and persons with disabilities.