Tracing seems to be broken

[harry671003]

Describe the bug
Running the latest cortex:

level=warn ts=2023-02-10T21:53:12.239686798Z caller=tracing.go:69 DEPRECATED:otel.oltp-endpointisdeprecated.Userotel.otlp-endpointinstead.=(MISSING)
ts=2023-02-10T21:53:12.239889427Z caller=tracing.go:89 msg="creating otel exporter"
level=warn ts=2023-02-10T21:53:12.239923873Z caller=tracing.go:100 msg="DEPRECATED: otel.oltp is deprecated use otel.otlp"
level=error ts=2023-02-10T21:53:12.2401802Z caller=main.go:102 msg="Failed to setup tracing" err="creating tracing resource: cannot merge resource due to conflicting Schema URL"

[yeya24]

Close due to #5140