This is a data analysis case study for Google Data Analytics Course.
In this case study, an exploratory data analysis (EDA) was performed on open-source data of Fitbit users to identify key trends in current smart device usage. The client, Bellabeat, is a a high-tech manufacturing company specializing in health-focused products for women. The trends and insights drawn from the EDA would be used to guide future marketing strategy for the company.
A markdown notebook of this EDA is also available on Kaggle: https://www.kaggle.com/mariocarlosevero/2020-02-07-r-bellabeat-marketing-project
Furberg, R., Brinton, J., Keating, M., & Ortiz, A. (2016). Crowd-sourced Fitbit datasets 03.12.2016-05.12.2016 [Data set]. Zenodo. https://doi.org/10.5281/zenodo.53894